ACRONYM 2013 Spring/Summer New Arrivals
Merging technical fabrics with stylish and contemporary cuts, Berlin-based ACRONYM has quickly carved a space for itself in the world of fashion. Under the direction of founders Errolson Hugh and Michaela Sachenbacher, ACRONYM has been deftly treadin...
ACRONYM 2013 Spring/Summer Collection Video
Driven by the desire to create technical tailoring in a sleek, minimal stance, Berlin-based ACRONYM again delves into the mysterious, with an eerie representation ejected here in its 2013 spring/summer collection video. Strung together via static sou...
ACRONYM 2013 Spring/Summer Collection
Technical apparel label ACRONYM unveils offerings from its upcoming Spring/Summer 2013 collection. The collection is marked by its highly functional yet refined style as seen across various pants, shorts and jackets, all street-ready and extremely du...
Acronym 2012 Fall/Winter “Acronymjutsu” Video
Technical performance label Acronym unveil its Fall/Winter 2012 video appropriately titled “Acronymjutsu.” Created by Ken-Tonio Yamamoto with music by Zomby, the viewer is treated to an expedited run through some of the various pieces off...
Acronym 2012 Fall/Winter Collection
“Always bring an architect to a knifefight.” William Gibson — cyberpunk author and recent collaborator with German brand Acronym – wrote in his “custom crafted” quote in “12 point on the back of a t-shirt....
OTHERS by Hypebeast: The Mystery Behind Acronym
When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and te...
A Conversation with Errolson Hugh
In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Sn...
Acronym Online Store Opening
German technical performance label Acronym has announced the opening of its online store. Placing style and technology as two vitally important facets of the brand, Acronym has proven itself as instrumental in pushing innovative apparel to new places...
Acronym Acronymjutsu 2012 Spring/Summer Video
Taking strides to further cement its niche within a realm where innovation and function are both critical elements, Acronym offers an alternative showing of its Spring/Summer 2012 collection that sees another combined production by co-founder Errolso...
Acronym 2012 Spring/Summer Collection
German technical performance brand Acronym has released an overview of their upcoming Spring/Summer 2012 collection. The brand is best recognized for their seamless blend of highly technical, yet stylish designs. They’ve regularly sourced tacti...
Acronym 2011 Fall/Winter “FW-1112″ Video
Acronym releases a new video for the Fall/Winter 2011 season, simple titled FW-1112. The three-minute piece features a customary appearance by brand designer Errolson Hugh as he breaks down some of the key innovations for this latest assortment of de...
Acronym Acronymjutsu Video
The flurry of Acronym videos continue as today we present yet another piece from the technical performance label. This latest spot continues the tag team production of Ken-Tonio Yamamoto and Errolson Hugh as Errolson himself demonstrates the many...
Acronym Set-1>4 Video
Following up yesterday’s impressive showing, Acronym returns with another video for Spring/Summer 2011, this time highlighting key product from the line. Like the previous spot, this piece was shot, edited and directed by Ken-Tonio Yamamoto...
Acronym “Lightest Fastest Deffest Baddest” Short Film
Acronym launches a new short film for the brand’s Spring/Summer 2011 season, produced in association with frequent collaborator Ken-Tonio Yamamoto. Following much of the same tech-centric approach, the piece highlights arguably the industry...
