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ACRONYM® 2014 Spring/Summer Collection Video

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For its 2014 spring/summer collection video, technical apparel label ACRONYM presents a futuristic look at the functionality and versatility of clothing. This latest video features ACRONYM founder (and ninja) Errolson Hugh modeling the collection and...

ACRONYM® 2013-14 Fall/Winter Collection Video

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Technical apparel label ACRONYM present their upcoming fall/winter collection with yet another stylized video preview. Continuing with its acronymjutsu theme, the video acquaints us with a range of new performance jackets and outerwear pieces –...

ACRONYM x Uslu Airlines 3A-12TS Bag

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German label ACRONYM and fellow Berliners Uslu Airlines – pioneers of airbrush makeup – have crafted a collaborative range perfect for both sexes. Inspired by military special ops, the collection includes shiny German Army Green and matte...

Streetsnaps: Errolson Hugh of ACRONYM

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Location: Milan, Italy

ACRONYM 2013 Spring/Summer New Arrivals

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Merging technical fabrics with stylish and contemporary cuts, Berlin-based ACRONYM has quickly carved a space for itself in the world of fashion. Under the direction of founders Errolson Hugh and Michaela Sachenbacher, ACRONYM has been deftly treadin...

ACRONYM 2013 Spring/Summer Collection Video

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Driven by the desire to create technical tailoring in a sleek, minimal stance, Berlin-based ACRONYM again delves into the mysterious, with an eerie representation ejected here in its 2013 spring/summer collection video. Strung together via static sou...

ACRONYM 2013 Spring/Summer Collection

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Technical apparel label ACRONYM unveils offerings from its upcoming Spring/Summer 2013 collection. The collection is marked by its highly functional yet refined style as seen across various pants, shorts and jackets, all street-ready and extremely du...

Acronym 2012 Fall/Winter “Acronymjutsu” Video

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Technical performance label Acronym unveil its Fall/Winter 2012 video appropriately titled “Acronymjutsu.” Created by Ken-Tonio Yamamoto with music by Zomby, the viewer is treated to an expedited run through some of the various pieces off...

Acronym 2012 Fall/Winter Collection

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“Always bring an architect to a knifefight.” William Gibson — cyberpunk author and recent collaborator with German brand Acronym – wrote in his “custom crafted” quote in “12 point on the back of a t-shirt....

OTHERS by HYPEBEAST: The Mystery Behind Acronym

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When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and te...