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ACRONYM® 2014 Fall/Winter”Acronymjutsu” Video

StyleComments ⋅ 6 days ago
Following the release of its 2014 fall/winter offerings, ACRONYM has released a video lookbook of the garments being worn by founder Errolson Hugh. The video depicts Hugh putting the pieces to the test by acrobatically performing some martial arts mo...

ACRONYM® 2014 Fall/Winter Lookbook

AccessoriesComments ⋅ 8 days ago
Known as one of the most innovative and technical brands of our time, ACRONYM returns for Fall/Winter 2014 with its signature blend of advanced styling and functionality. This season, the brand works once again to unite the worlds of fashion and tech...
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ACRONYM® 2014 Fall/Winter Collection

StyleComments ⋅ 11 days ago
Cutting edge fashion label ACRONYM has unveiled its 2014 fall/winter collection. Upheld by functionality, simplicity and style, the range exhibits strong utilitarian components in its outerwear pieces. Rethinking ways of designing pockets, zippers an...

ACRONYM® 2014 Spring/Summer Collection Video

StyleComments ⋅ Mar 18, 2014
For its 2014 spring/summer collection video, technical apparel label ACRONYM presents a futuristic look at the functionality and versatility of clothing. This latest video features ACRONYM founder (and ninja) Errolson Hugh modeling the collection and...

ACRONYM® 2013-14 Fall/Winter Collection Video

StyleComments ⋅ Oct 1, 2013
Technical apparel label ACRONYM present their upcoming fall/winter collection with yet another stylized video preview. Continuing with its acronymjutsu theme, the video acquaints us with a range of new performance jackets and outerwear pieces –...

ACRONYM x Uslu Airlines 3A-12TS Bag

StyleComments ⋅ Aug 12, 2013
German label ACRONYM and fellow Berliners Uslu Airlines – pioneers of airbrush makeup – have crafted a collaborative range perfect for both sexes. Inspired by military special ops, the collection includes shiny German Army Green and matte...

Streetsnaps: Errolson Hugh of ACRONYM

StyleComments ⋅ Jul 3, 2013
Location: Milan, Italy

ACRONYM 2013 Spring/Summer New Arrivals

StyleComments ⋅ May 3, 2013
Merging technical fabrics with stylish and contemporary cuts, Berlin-based ACRONYM has quickly carved a space for itself in the world of fashion. Under the direction of founders Errolson Hugh and Michaela Sachenbacher, ACRONYM has been deftly treadin...

ACRONYM 2013 Spring/Summer Collection Video

StyleComments ⋅ Apr 11, 2013
Driven by the desire to create technical tailoring in a sleek, minimal stance, Berlin-based ACRONYM again delves into the mysterious, with an eerie representation ejected here in its 2013 spring/summer collection video. Strung together via static sou...

ACRONYM 2013 Spring/Summer Collection

StyleComments ⋅ Apr 9, 2013
Technical apparel label ACRONYM unveils offerings from its upcoming Spring/Summer 2013 collection. The collection is marked by its highly functional yet refined style as seen across various pants, shorts and jackets, all street-ready and extremely du...

Acronym 2012 Fall/Winter “Acronymjutsu” Video

StyleComments ⋅ Oct 5, 2012
Technical performance label Acronym unveil its Fall/Winter 2012 video appropriately titled “Acronymjutsu.” Created by Ken-Tonio Yamamoto with music by Zomby, the viewer is treated to an expedited run through some of the various pieces off...

Acronym 2012 Fall/Winter Collection

StyleComments ⋅ Sep 25, 2012
“Always bring an architect to a knifefight.” William Gibson — cyberpunk author and recent collaborator with German brand Acronym – wrote in his “custom crafted” quote in “12 point on the back of a t-shirt....

OTHERS by HYPEBEAST: The Mystery Behind Acronym

StyleComments ⋅ Jul 18, 2012
When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and te...

A Conversation with Errolson Hugh

EditorialComments ⋅ Jun 13, 2012
In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Sn...

Acronym Online Store Opening

StyleComments ⋅ Apr 5, 2012
German technical performance label Acronym has announced the opening of its online store. Placing style and technology as two vitally important facets of the brand, Acronym has proven itself as instrumental in pushing innovative apparel to new places...