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A-Trak featuring CyHi Da Prince – Ray Ban Vision

MusicComments ⋅ Oct 15, 2010
DJ A-Trak is currently preparing the release of his Fool’s Gold Vol. 1-compilation which is set to arrive in digital form October 25th. Mind you that there will only be a limited edition CD-release which will be sold at Opening Ceremony. Here i...

Make Something!! with DJ A-TRAK

CultureComments ⋅ Aug 10, 2010
Last week, DJ A-TRAK was the latest participant in the ongoing Make Something!! creative initiative. The Make Something!! project has brought on board many talented individuals from their respective creative domains to put on workshops teaching s...

13thWitness x Fool’s Gold – A Day In The Life

UncategorizedComments ⋅ May 3, 2010
13thWitness unveils the latest segment for his on-going “A Day In The Life” video series in conjunction with Belvedere Vodka. This time he chops it up with the folks over at the Fool’s Gold during their recent visit at the Coach...

A Conversation with A-Trak (Video)

UncategorizedComments ⋅ Mar 25, 2010
A-Trak is not an uncommon name in this crazy music industry. We all know this humble story of this Montreal-er – a multiple DMC Champion handpicked by Kanye West to be his touring DJ, co-founder of Fool’s Gold Records, a pioneer in this ele...

Fool’s Gold x Pro-Keds “Texas Takeover”

UncategorizedComments ⋅ Mar 21, 2010
Created by footwear label Pro-Keds in collaboration with Fools Gold, this video captures unique footage from this year’s SXSW Music convention in Austin, Texas. Alongside live footage the clip features Dante Ross interviewing some of the stars of...

Duck Sauce x Fool’s Gold Toy

UncategorizedComments ⋅ Mar 16, 2010
You’re looking at exclusive pictures of the new Fool’s Gold toy, the official rubber duck mascot of “Duck Sauce”, which is a musical side project featuring Canadian turntablist A-Trak and DJ Armand Van Helden. Manufactured by Celebriducks,...

A-Trak x Dust La Rock x Kid Robot Grateful Bear Vinyl

UncategorizedComments ⋅ Jul 2, 2009
Renowned DJ A-Trak and artist savant Dust La Rock present Grateful Bear, an ice-cold player notorious for trippy parties in his psychedelic igloo. Grateful Bear stands 8-inches tall and steps on the scene with tons of swag, including a gold-plate...

A-Trak x Dust Larock x Kid Robot Grateful Bear Toy

UncategorizedComments ⋅ Jun 10, 2009
DJ A-Trak has rose to prominence on various occasions from his feats on the DJ World Championship stage to his title as Kanye’s official DJ. Later this summer, the Canadian DJ will release this upcoming toy with Kid Robot and artist Dust La...

Kid Cudi feat. Kanye West, Common & A-Trak – I Poke Her Face

UncategorizedComments ⋅ Apr 7, 2009
Years after Kid Cudi penned the soon to be stoner classic “Day N’ Nite” his buzz has become deafening and is only intensifying with each new leaked song. The latest to hit the blogosphere is the mid tempo, playful song entitled...

Serato x Running Man: Nike+ Original Run

UncategorizedComments ⋅ Jan 15, 2009
Game-changers Serato and their Whitelabel.net music label have given a fitting tribute to DJ A-Trak, gifting him the very first run of custom picture disks on their label. The innovative concept has a dual purpose, the Dust La Rock-designed ̶...

A-Trak x Nike Dunk High “Running Man” Contest

UncategorizedComments ⋅ Aug 20, 2008
Nike Sportswear alongside heralded DJ A-Trak are paying tribute to their efforts on the Nike+ Original Run album, Running Man” as the two team-up on a pair of custom NIKE iD Dunks. The Dunks feature A-Trak chosen colors and a lasered logo o...

Nike+ x A-Trak “Running Man”

UncategorizedComments ⋅ Jul 2, 2008
With Nike+’s up comming event “The Nike+ Human Race” set to take place on August 31st, they have collaborated with Montreal native DJ/Producer A-Trak to create the “Running Man: Nike+ Original Run” record to be relea...

A-Trak ft. Lupe Fiasco: “Me and My Sneakers”

UncategorizedComments ⋅ Jul 1, 2008
As all of you may already know, A-Trak recently produced a 43 minute record for Nike+ Original Run Series. What you may not know is that A-Trak had a little cut lined up for Lupe to be on it, but sadly the track was not approved by Atlantic. So,...

A-Trak for Nike Plus – Running Man

Comments ⋅ Nov 30, -0001
Music producer, A-Trak, teamed up with Nike Plus to produce a music mix called “Running Man.” Running Man, part of the Original Run series, is a 45-minute mix that will be A-Trak’s first full-length production debut and feature...

A-trak X Skoold In Korectnuss New Era 59Fifty Fitted Cap

Comments ⋅ Nov 30, -0001
Canadian brand Skoold In Korectnuss worked together with former DMC’s World DJ Championship winner (at 15 years of age none the less) A-Trak to produce this jaw dropping New Era cap. The cap is decked out front to back and includes custom s...