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Essentials: Mike West of Westlife Distribution Inc.

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Ever since he first set foot on a skateboard growing up in the early ’80s, Michael Akira West has always had a head full of ideas that only grew. The cultures surrounding first skateboarding then snowboarding as well as his heavy diet of punk,...

HYPEBEAST Spaces: Westlife Distribution Inc. featuring 686, New Balance Numeric and Matix

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After three years of development, The Dream Facility — the 45,000-sq-ft home of Westlife Distribution Inc. and its brands 686® and Matix® is complete. Purchased back in 2010 by Westlife founder and CEO Mike West, the former truck lift compound...

Mike Shinoda x 686 Limited Edition Jacket Video

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Over the course of the last few days, we’ve teased Mike Shinoda and 686′s latest collaborative effort on a full-fledged snowboarding jacket. To cap off the project, a moody affair scored by Shinoda himself tells the story of both birth an...

686 Mike Shinoda Parka

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Though he is chiefly known as the singer/songwriter/producer for Grammy Award-winning Linkin Park, Mike Shinoda is also a visual artist with a BFA and Honorary Doctrate from the Art Center College of Design. From album artwork to solo exhibits, the C...

686 2013 Fall/Winter Lookbook

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Classic snowboarding brand 686 comes through with its Fall/Winter 2013 lookbook. The action sports brand took to the slopes to shoot its new range of technical apparel in its natural environment. Here we find 686 presenting quilted parkas, technical...

686 x New Balance 2012 Fall/Winter Snowboard Boot Collection

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Joining forces to create their latest collection of footwear, well-regarded snowboard apparel company 686 has teamed up with New Balance to release their most celebrated collection to date. Aligning to create functional snowboard boots, the shoes com...

American Workwear Goes Technical with the 686 x Dickies Collection

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Applying technical designs to classic American workwear pieces, snowboard-leaning technical apparel label 686 and iconic Texas-based heritage brand Dickies have collaborated on a brand new collection of apparel. The beginning of what will be at least...

New Balance x 686 “THE TIMES LINE” 2012 Fall/Winter Snowboard Boot Collection

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Lightweight technology has reached the realm of snowboarding. New for the 2012 winter season — this will be season number four for the New Balance x 686 collaborative project — New Balance introduces its new line of snowboard boots in par...

HYPEBEAST Trade: Michael Akira West of 686 Technical Apparel

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In November of 1992, apparel brand 686 was born with the goal of providing fashionable as well as technical outerwear inspired by the unique Los Angeles appropriation of street culture and its nearby mountaineering lifestyle. Doing the unheard of in...

686 2011 Winter Collection

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686 advances a short video lookbook noting a few of its most successful pieces for Winter 2011. Technically geared towards snowboarding garb, the reel highlights the range of outerwear, button-ups and T-shirts, as well as the recent 686 x New Balance...