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HYPETRAK TV: 2NE1 – No Boundaries

Though the burgeoning fashion scene in Korea has been well documented on our pages, the music scene is not to be neglected. G-Dragon ran away with the cover of our sold-out sixth print issue, and now K-pop female quartet 2NE1 joins their compatriot (...

adidas Originals Introduces the “All Originals Represent” Campaign Video

Today global athletic apparel purveyor adidas unveils its latest advertising campaign dubbed “All Originals Represent” featuring brand ambassadors Nicki Minaj, Big Sean, Korean pop phenomenon 2NE1, Derrick Rose and designer Jeremy Scott....

2NE1 x Jeremy Scott x adidas Originals JS Wings Video

Offered up is a video highlighting the well-matched collaboration between South Korean pop group 2NE1 and quirky American designer Jeremy Scott for adidas Originals. This most recent team up centered on the JS Wings silhouette, which is, as expected...

2NE1 x adidas Originals by Jeremy Scott JS Wings 2.0

adidas Originals unveils a second pair of JS Wings sneakers from its new collaborative range between Jeremy Scott and Korean pop group 2NE1. A complete opposite of the previous pair shown here, this design strays away from all of the colorful panelin...

2NE1 x Jeremy Scott x adidas Originals JS Wings

Korean pop group 2NE1 teams up with designer Jeremy Scott for a special take on his always controversial adidas Originals JS Wings silhouette. Vivid colors and vibrant tones collide with edgy collages, faux fur details and Scott’s legendary win...