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THROUGH THE LENS: The 2014 World Cup in Brazil

Touching down in Sao Paulo on June 11th, HYPEBEAST had the opportunity to spend the entirety of the World Cup in Brazil. Seven games later, countless hours spent with fans across Sao Paulo, Rio de Janeiro and Recife, and several behind-the-scenes tou...

Polls: Will Germany or Argentina Win the 2014 World Cup?

As we enter our 63rd and 64th matches respectively this weekend, the long road that began essentially four years ago culminates with the crowning of a new World Cup winner. Having spent the entirety of the World Cup in Brazil, we’ve had a first...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Mickey Mouse x SOPHNET. 2014 Summer Flag Tee

Following its recent collaborative Mickey Mouse Toy with Medicom, SOPHNET. releases another 2014 World Cup-inspired offering sporting the renown Disney character. The set of T-shirts titled “Flag Tees” represent a few of the major competi...

Google Adds More of Brazil, 12 World Cup Stadiums to Street View

With the World Cup about to get underway, Google has appropriately updated Street View with an in-depth look inside the host nation. Now, users can peruse all 12 of Brazil’s World Cup stadiums and the surrounding areas – from Rio’s...

Coca-Cola Special Edition World Cup 2014 Mini Bottles

Ahead of this year’s World Cup in Brazil, Coca-Cola has unveiled a batch of special mini bottles to celebrate the sporting event. The collection consists of 18 designs inspired by 18 of the 32 teams competing on the global stage this year. Alth...

adidas Readies for the 2014 FIFA World Cup in Brazil with the brazuca Official Match Ball

In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas’s director of soccer for Nort...

Özil, Messi and Cavani Launch Samba Collection with adidas Soccer

Today, the iconic adidas Samba silhouette receives a football boot makeover for the 2014 FIFA World Cup. Enlisting adidas endorsees Dani Alves, Mesut Ozil, Edinson Cavani, Lucas Moura and Lionel Messi, the above promotional video features all of the...