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2014 adidas Fanatic Football Tournament Recap

Coinciding with the World Cup finale, adidas’ annual ‘FANATIC’ football tournament returned to its birth place  New York City, as well expanding globally to Berlin and Tokyo, thanks this years partnership with the 2014 FIFA World Cu...

24 Carat Gold Beats by Dre to Celebrate Germany’s Victory

Not only will Germany’s national team be taking home the FIFA World Cup trophy, each team member will also be traveling with a pair of Gold Pro Beats headphones courtesy of Beats by Dre. Each pair of headphones features a lavish 24-carat gold-p...

Five Football Fans Weigh in on the 2014 World Cup in Brazil

We’re days away from kicking off the 2014 World Cup in Brazil. As the world tunes in to the opening match between host nation Brazil and their European rivals Croatia, we examine the relationship between football and some familiar names and fac...

Polls: Who Will Win the 2014 FIFA World Cup in Brazil?

With the opening game of the 2014 FIFA World Cup Brazil a mere two days, opinions are divided on who will perform to expectations and who will flop. What is even more interesting this year is in the conditions the world’s finest will have to ad...

adidas Unveils adiPower Pre-Cooling Concept for the 2014 FIFA World Cup

When the likes of Spain, Germany, Argentina and Colombia take the pitch in Brazil later this month, their players will have a leg up on the oppressive summer heat thanks to a brand new adiPower pre-cooling concept from adidas. Designed to help the wo...