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Nike Mercurial Vapor IX CR7 Cristiano Ronaldo Edition

In honor of Cristiano Ronaldo’s incredible 2013/2014 season, Nike is celebrating the famed footballer’s accomplishments with the Mercurial Vapor IX CR7 Cristiano Ronaldo Edition. Averaging over one goal per game, the 29 year-old athlete w...

Streetsnaps: Kid Cudi / 2011 Nike MAG

Location: Complex Music Special Issue Release Event Photography: Brandon Shigeta/HYPEBEAST

2011 Nike MAG London Auction Event Recap

Shown above is a visual recap of the Nike MAG London auction that took place this past Sunday. The only pair in London (out of 10 limited edition signed pairs globally that come in a plutonium case) went for £8,000 GBP via OFFSPRING & OFFICE. Al...

2011 Nike MAG: The Full Story

Sneaker enthusiasts and fans of the 1989 movie Back to the Future II had to wait almost 23 years for their Nike MAG to drop. After all the video and event hype, an extensive behind the scenes video is presented here. Several of the personalities invo...

2011 Nike MAG: The Story Behind the McFly Jacket

In addition to working on the Nike MAG shoes for the original Back to the Future II movie, the film’s creative team also tapped Nike to design a futuristic jacket for Marty McFly.  Embodying the same innovation, technology and versatility...