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A Look Inside NikeLab 1948 London

Last month, Nike opened six brick and mortar concept stores in London, New York, Paris, Milan, Shanghai and Hong Kong. Dubbed “NikeLab,” these concept stores aim to push the boundaries of retail strategy and presentation and will serve as...

Nike SB Koston 2 IT @ 1948 London Launch Recap

Nike SB takes a different turn to highlight the Koston 2 IT launch in London. By now it’s no secret that outside of skateboarding, Eric Koston is a golf enthusiast who has been playing for over 15 years. Accordingly, the Koston 2 IT was created...