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A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994
Footwear

A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994

Flacko’s take on the PUMA Suede ’94 silhouette draws from the pivotal year. Upstairs at the Lucky Dragon in New York City’s Chinatown, he elaborates on his key points of inspiration from the time.

Salehe Bembury PUMA NITRO Velum 2 First Look
Footwear

Salehe Bembury PUMA NITRO Velum 2 First Look

The visionary designer shares a first look at his second-generation runner, showcasing a sleek metallic silver and bright yellow colorway.

A$AP Rocky Revives a Grail From the Archives: The PUMA Suede ’94
Footwear

A$AP Rocky Revives a Grail From the Archives: The PUMA Suede ’94

One of the most coveted versions of the PUMA Suede returns almost exactly as collectors remember it, with only a few subtle additions from A$AP Rocky.

PUMA and Aston Martin Aramco F1® Team Debut Velvet "Homecoming" Collection
Fashion

PUMA and Aston Martin Aramco F1® Team Debut Velvet "Homecoming" Collection

Presented by PUMA
A luxurious take on racing green arrives just in time for the British Grand Prix.

Graphpaper SS27 Looks Into the Poetic Stillness of “What Time Leaves Behind”
Fashion

Graphpaper SS27 Looks Into the Poetic Stillness of “What Time Leaves Behind”

Embracing the Japanese ‘yohaku’ philosophy by balancing minimalism and functionality.

PUMA’s Suede and Speedcat Inspired This Paris Café
Footwear

PUMA’s Suede and Speedcat Inspired This Paris Café

A look inside the brand’s tale of two silhouettes Fashion Week pitstop.


Closer Look at the Upcoming JiyongKim x PUMA CELL GEO 1
Footwear

Closer Look at the Upcoming JiyongKim x PUMA CELL GEO 1

Here’s an in-hand look at the collaborative sneaker that infuses PUMA’s bold silhouette with the Korean designer’s signature sun-bleached aesthetic.

JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper
Footwear

JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper

The upcoming CELL GEO 1 transforms dirt, mold and the passage of time into a one-of-one all-over print, ensuring no two pairs are exactly alike.

Jil Sander and PUMA Revive the 1998 King Avanti in “Optic White”
Footwear

Jil Sander and PUMA Revive the 1998 King Avanti in “Optic White”

Sporting a smooth leather upper that delivers a clean, minimalist aesthetic.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring brands like Supreme, Palace, BAPE, PUMA and more.

Salehe Bembury x PUMA Launch the “TRAVEL WEAR” Collection Ahead of  World Cup
Fashion

Salehe Bembury x PUMA Launch the “TRAVEL WEAR” Collection Ahead of World Cup

Comprising heavily modified national jerseys, graphic tees, utility shorts and technical tracksuits.

PUMA Says Farewell FENTY & SKIMS Reveals First China Store in This Week's Top Fashion News
Fashion

PUMA Says Farewell FENTY & SKIMS Reveals First China Store in This Week's Top Fashion News

Stay up to date on the latest industry trends.

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