Diversifying the Portfolio: adidas Invests Heavily Into Lifestyle

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In what was arguably the cherry on the top, Pharrell Williams’ announcement as the latest high-profile adidas endorsee capped off a whirlwind signing spree for adidas. Despite its role as one of the earliest sports brands with a penchant for developi...

Tailored For Flight: Air Jordan XX9 New York Event Recap

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Today marks the official reveal of the latest drop from Jordan Brand, the Air Jordan XX9. Throughout the summit, the focus was clearly on the sneaker’s latest innovation technology: the use of “Flight Weave” and “Flight Plate....

Red Bull’s “ALLEYCATS” Explores the Roots and Culture of Unsanctioned Bike Racing

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In an attempt to shine a light on a somewhat under-sung subculture, directors Albert Huh and Viktor Cahoj teamed up with Red Bull for a gripping documentary on the beginnings of urban bike racing. The brief, yet informative piece traces the roots of...

SOTO 2014 Spring/Summer “Ballhaus” Lookbook

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Heading to the edge of the German capital, Berlin-based SOTO collected some of the best pieces from this season’s releases for its new Spring/Summer 2014 lookbook. Shot in an abandoned ballroom by photographer Björn Jonas, the “Ballhaus&#...

Jason Hernandez and Trevor Colden Explore L.A. with RED Cameras

LifestyleComments ⋅ 3007 Views
Considered the holy grail of video cameras in some circles, RED Cameras are also amongst the most expensive. With prices starting around the area of $30,000, ownership of one costs a small mortgage; they’re not exactly toys to careen down the s...

Future featuring Andre 3000 – Benz Friendz (Whatchutola)

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After dropping the Kanye West-assisted “I Won” just last week, Atlanta rapper Future now brings forth yet another track from his upcoming LP. Debuted last weekend at Coachella, “Benz Friendz (Whatchutola)” unites Future with A...

Nike SB Blazer “Two Up”

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Commemorating the release of its “Two Up” video with Australian shredders Alex Campbell and Nick Boserio, Nike SB delivers a special pair of Blazers sporting a contrasting white and black color combo. Designed in collaboration with the two aforementi...

Streetsnaps: Fashion Week Australia

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Location: Sydney, Australia

Married To The Mob 2014 Spring/Summer Lookbook

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Making its long overdue return to our blogsite, Married To The Mob delivers its 2014 spring/summer lookbook. Photographer Lani Lee captures the lovely Sarah McSweeney as she flaunts her womanly assets in various silhouettes from the warm-weather rang...

The Quiet Life 2014 Spring “Palm Springs” Collection

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California-based brand The Quiet Life returns to our viral pages today with a look at delivery number two for its current spring seasonal range. Dubbed the “Palm Springs” collection, the above grouping features a bevy of prints and graphics including...