HYPEBEAST. Driving Culture Forward

What's up With the Copycat Rap Trend?
Rockstar Drops the First Teaser Trailer for 'Red Dead Redemption 2'
Leica's Compact Q Gets a "Titanium Gray" Makeover
The Nintendo Switch Has Been Officially Unveiled
SOPH.TOKYO Showcases Outdoor Essentials for 17th Anniversary Capsule Collaboration
Kodak Creates the Ektra Smartphone for Budding and Seasoned Phone Photographers