Oki-Ni FOCUS on Hybrid Sneakers

StyleComments ⋅ 3271 Views
It has been clear for a while that sneakers are the wave of the future when it comes to streetwear, and more recently, luxury high fashion brands. Created by set designer Andrew Stellitano and photographer Sam Hofman, Oki-Ni’s “FOCUS on H...

Gucci “Techno Color Sunglasses” Film by James Franco

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American actor, screenwriter and director James Franco has been appearing in Gucci advertisements since 2009, while also collaborating on various creative projects such as producing  The Director in 2013 – a documentary based on the Italian fas...

I Dig Your Sole Man Talks Sneakers with Ta-Ku

StyleComments ⋅ 2582 Views
No stranger to our musically-savvy platform HYPETRAK, Ta-Ku continues to shares his crate of melodic, left-field beats via his exclusive mix series “Drive Slow, Homie.” Aside from his affinity for music, the Australian producer also posse...

Krink & Gatorade Fierce Collective “Expression of Bold and Intense Flavors” Process Video

ArtsComments ⋅ 5577 Views
As a part of its recently launched sport-meets-art Fierce Collective roll-out, Gatorade enlisted the talents of New York-based street artist, Krink. The Fierce Collective represents the intersection of sport and art. While the two have, more often th...

KYE 2014 Spring/Summer New Arrivals

StyleComments ⋅ 3777 Views
KYE, by South Korean designer Kathleen Kye, is a quickly-emerging fashion label that has been making waves recently for its playful, eye-catching renditions of classic streetwear silhouettes. Case in point is the brand’s plastic surgery and hos...

HYPETRAK BoomBox 022: Chance The Rapper, Raekwon, KAYTRANADA & More

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Offering up a blend of trending beats with underground sound, our sister site HYPETRAK has kicked off its bi-weekly Homepage Playlist series, which features nothing but a full stream of music. Created specifically for the reader with a keen ear for n...

Nike Free 4.0 Flyknit “Multicolor”

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Nike’s recently introduced new Nike Free 4.0 Flyknit is set to drop this weekend in a vibrant “multicolor” colorway. A classic Flyknit color treatment, it’s paired on the Free 4.0 with black mesh and a white Free 4.0 sole for...

HYPETRAK TV: Vince Staples – Life Chronicles

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Debuting with Shyne Coldchain Vol. 1 in 2011, Vince Staples took the blogsphere by storm with his compelling music — a blend of California’s laid-back rap style and introverted lyrics. Now on his fourth mixtape, the Long Beach rapper cont...

StoreDot 30 Second Phone Charging Device

TechComments ⋅ 10165 Views
Tech company, StoreDot, has just invented a device that literally charges your mobile device from 0% to 100% in just 30 seconds. Typically, a battery will use an electrolyte to generate electrons; however, the StoreDot battery uses a quantum dot nano...

Watch Pharrell’s Interview On ‘The Ellen DeGeneres Show’

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Following the announcement of a forthcoming collaboration with adidas Originals and a collection for Uniqlo UT, Pharrell Williams dropped by The Ellen DeGeneres Show clad in his trademark Vivienne Westwood Buffalo Hat, adidas tracktop and a unique pa...