[trapjaw] - 2013 Discussion Thread

Definitely about the little things then. I like the creek water detail. Good luck with it!

2 Weeks ago in Brands

What makes a brand stand out to you?

I'm actually pretty interested in this too. I've been reading a lot and doing a uni project on streetwear, interviewing shop managers and guys who wear a lot of streetwear for research.  How do you guys feel about brands going beyond clothing? Like, if a brand were to sponsor skaters or shows. I'm looking at the marketing side and it seems that more brands, shops etc would get recognition from helping out the different scene offshoots, like art, graffiti, music to transcend the typical clothing brand activity. How does that sound?

2 Weeks ago in Fashion

[trapjaw] - 2013 Discussion Thread

That video is really well-produced, unique dark vibe to it. I prefer the idea of using videos to showcase your product instead of photos.. Anyway, I'm doing some research for a uni project on streetwear brands, so I was wanting to ask: How does Trapjaw reflect your street values in its design and philosophy? What sort of cultures do you look at in terms of who's going to buy it, skating, music, graffiti etc? Generally, How important are your street values when you started out this brand?

2 Weeks ago in Brands

Streetwear Dissertation Research: Wanting discussion/opinions from you on branding and "culture"

[Quote]Yeah, I'm aware how vague I sound. I do have a specific question or "topic" I'm basing it around (It's on a concept called Tribal Marketing; creating brand communities through sponsorship and providing platforms of communication) but I wanted to just get any sort of feedback, rhetoric and what interests people. This is in the basic, early stages really. But thanks for your advice anyway!

2 Weeks ago in Off Topic

Streetwear Dissertation Research: Wanting discussion/opinions from you on branding and "culture"

I'm doing a dissertation/thesis on streetwear brands, the consumption and marketing of it etc.  I'm not by standards that involved or that knowledgeable about streetwear beyond talking to friends who are into it or just plain observation, so I'm pretty new to it all. I've been reading threads trying to grasp the different cultures, music and activities that streetwear consumers are into. I'd really like to discuss topics like what introduced you to these sort of brands e.g. Stussy, Obey, or even newer independent labels. What attracts you to specific ones? Do you find it's mostly through music, skating or just the people you've been around? What's the culture like surrounding it? How far do you go to find limited edition or vintage gear that no one else has?  For example, before I started my dissertation I noticed that more and more people were wearing these sort of brands at hardcore shows. People getting into collecting Nike Air Max, wearing Commes Des Garcons etc, which was never really present in that community before. Odd Future hype definitely boosted mass popularity I think, couple of years ago. Do you think that's changed how you shop and look for brands, knowing that everyone is getting into it? Obey for example? Would be good to get some feedback on this thread. Please don't be a dick about it, this stuff is pretty time-consuming and I just want to see your opinions, views on streetwear branding etc. Would be good to get detailed responses too, but otherwise just talk! Thanks.

2 Weeks ago in Off Topic

Official Punk Hardcore Thread

[Quote]Yeah, the "Trash Wang" thing is reaaaally cringeworthy.

2 Weeks ago in Music Discussion

Official Punk Hardcore Thread

2 Weeks ago in Music Discussion

Starting a New Line/Brand Feedback Thread

[Quote]Thanks, I've been recommended that book quite a lot!

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

Sorry to weigh in on this if it seems irrelevant but I've been reading the thread because I'm doing a dissertation/thesis on streetwear brands, the consumption and marketing of it etc. I'm quite new to it all and would love to discuss topics like what introduced you to these sort of brands e.g. Stussy, Obey, or even newer brands and what attracts you to specific ones. Do you find it's mostly through music, skating or just the people you've been around? What's the culture like surrounding it? How far do you go to find limited edition or vintage gear that no one else has? Or is it simply about the clothes. Also, please don't reply to this is you're going to be a dick about it, trying to be productive here! Thanks!

2 Weeks ago in Fashion
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