Definitely about the little things then. I like the creek water detail. Good luck with it!

Replied in [trapjaw] - 2013 Discussion Thread, 2 Weeks ago in Brands

I'm actually pretty interested in this too. I've been reading a lot and doing a uni project on streetwear, interviewing shop managers and guys who wear a lot of streetwear for research.  How do you guys feel about brands going beyond clothing? Like, if a brand were to sponsor skaters or shows. I'm looking at the marketing side and it seems that more brands, shops etc would get recognition from helping out the different scene offshoots, like art, graffiti, music to transcend the typical clothing brand activity. How does that sound?

Replied in What makes a brand stand out to you?, 2 Weeks ago in Fashion

That video is really well-produced, unique dark vibe to it. I prefer the idea of using videos to showcase your product instead of photos.. Anyway, I'm doing some research for a uni project on streetwear brands, so I was wanting to ask: How does Trapjaw reflect your street values in its design and philosophy? What sort of cultures do you look at in terms of who's going to buy it, skating, music, graffiti etc? Generally, How important are your street values when you started out this brand?

Replied in [trapjaw] - 2013 Discussion Thread, 2 Weeks ago in Brands

[Quote]Yeah, I'm aware how vague I sound. I do have a specific question or "topic" I'm basing it around (It's on a concept called Tribal Marketing; creating brand communities through sponsorship and providing platforms of communication) but I wanted to just get any sort of feedback, rhetoric and what interests people. This is in the basic, early stages really. But thanks for your advice anyway!

Replied in Streetwear Dissertation Research: Wanting discussion/opinions from you on branding and "culture", 2 Weeks ago in Off Topic

I'm doing a dissertation/thesis on streetwear brands, the consumption and marketing of it etc.  I'm not by standards that involved or that knowledgeable about streetwear beyond talking to friends who are into it or just plain observation, so I'm pretty new to it all. I've been reading threads trying to grasp the different cultures, music and activities that streetwear consumers are into. I'd really like to discuss topics like what introduced you to these sort of brands e.g. Stussy, Obey, or even newer independent labels. What attracts you to specific ones? Do you find it's mostly through music, skating or just the people you've been around? What's the culture like surrounding it? How far do you go to find limited edition or vintage gear that no one else has?  For example, before I started my dissertation I noticed that more and more people were wearing these sort of brands at hardcore shows. People getting into collecting Nike Air Max, wearing Commes Des Garcons etc, which was never really present in that community before. Odd Future hype definitely boosted mass popularity I think, couple of years ago. Do you think that's changed how you shop and look for brands, knowing that everyone is getting into it? Obey for example? Would be good to get some feedback on this thread. Please don't be a dick about it, this stuff is pretty time-consuming and I just want to see your opinions, views on streetwear branding etc. Would be good to get detailed responses too, but otherwise just talk! Thanks.

Started by Streetwear Dissertation Research: Wanting discussion/opinions from you on branding and "culture", 2 Weeks ago in Off Topic

[Quote]Yeah, the "Trash Wang" thing is reaaaally cringeworthy.

Replied in Official Punk Hardcore Thread, 2 Weeks ago in Music

Replied in Official Punk Hardcore Thread, 2 Weeks ago in Music

[Quote]Thanks, I've been recommended that book quite a lot!

Replied in Starting a New Line/Brand Feedback Thread, 2 Weeks ago in Fashion

Sorry to weigh in on this if it seems irrelevant but I've been reading the thread because I'm doing a dissertation/thesis on streetwear brands, the consumption and marketing of it etc. I'm quite new to it all and would love to discuss topics like what introduced you to these sort of brands e.g. Stussy, Obey, or even newer brands and what attracts you to specific ones. Do you find it's mostly through music, skating or just the people you've been around? What's the culture like surrounding it? How far do you go to find limited edition or vintage gear that no one else has? Or is it simply about the clothes. Also, please don't reply to this is you're going to be a dick about it, trying to be productive here! Thanks!

Replied in Starting a New Line/Brand Feedback Thread, 2 Weeks ago in Fashion