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Hypebeast. Driving Culture Forward

The BMW i5 M60 xDrive Gets Artistic Touch for Market Art Fair 2024
Automotive

The BMW i5 M60 xDrive Gets Artistic Touch for Market Art Fair 2024

Taking inspiration from the brand’s celebrated Art Car series.

Tesla Unveils Model 3 Performance Edition: Starting at Just Over $40K USD
Automotive

Tesla Unveils Model 3 Performance Edition: Starting at Just Over $40K USD

Packing 510 hp, resulting in a 0-60 time of 2.9 sec and a top speed of 163 mph.

An Official Look At A. Lange & Söhne’s Special Timepiece For  Concorso D’Eleganza Villa D’Este 2024
Watches

An Official Look At A. Lange & Söhne’s Special Timepiece For Concorso D’Eleganza Villa D’Este 2024

Equipped with the L951.5 Manufacture caliber

Long Awaited Mercedes-Benz Electric G-Class Finally Surfaces
Automotive

Long Awaited Mercedes-Benz Electric G-Class Finally Surfaces

A four motor vehicle dubbed the “G 580,” producing nearly 600 hp and 858 lb-ft of torque.

Coca-Cola and Microsoft Announce $1.1 Billion USD AI and Cloud Partnership
Tech & Gadgets

Coca-Cola and Microsoft Announce $1.1 Billion USD AI and Cloud Partnership

Leveraging tools like Microsoft 365 Copilot to boost workplace productivity.


X Has Set Its Sights on a Smart TV App
Tech & Gadgets

X Has Set Its Sights on a Smart TV App

A one-stop shop for all of its original content.

Malbon and New Balance Bring 90s Flavor to the Golf Course
Golf

Malbon and New Balance Bring 90s Flavor to the Golf Course

Teaming up for their biggest collection yet.

Oscar Piastri Is Making His Mark in the World of F1
Sports

Oscar Piastri Is Making His Mark in the World of F1

The young McLaren racer is just getting started.

Experience The Relaxing Life of a Hobbit in Upcoming 'Tales of the Shire' Video Game
Gaming

Experience The Relaxing Life of a Hobbit in Upcoming 'Tales of the Shire' Video Game

Like ‘Stardew Valley,’ but set in The Shire.

AMIDA Makes a Comeback With a Retro-Futuristic Digitrend Timepiece
Watches

AMIDA Makes a Comeback With a Retro-Futuristic Digitrend Timepiece

The Take-off Edition is introduced as a collector’s series, available only within a limited pre-order period.

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