Nike Introduces Jon “Bones” Jones

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Fresh off of the release of the fighter’s own signature Free 5.0 TR, Nike has officially introduced Jon “Bones” Jones via this new video. Focusing on the training regimen for the UFC light heavyweight champion, the piece sees the MM...

Microsoft to Unveil Xbox 360 Successor Next Month

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The battle for the attention of a notoriously distracted generation rages on with Bill Gates and Microsoft planning to unveil the next generation Xbox 360 next month. The company sent out invitations to an event being held May 21, which will publicly...

Steve Olson by Patrick Pearse for Desillusion Magazine

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Legendary pro skater Steve Olson serves as the subject for the latest artistic piece by Patrick Pearse for Desillusion Magazine. Shot in black and white, the video echoes Olson’s decidedly laid-back vibe and West Coast mentality as the bandana-...

Zoo York 20th Anniversary Collection

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Zoo York began back in 1993 as the collective formed by New York skate icons Rodney Smith, Eli Morgan Gessner and Adam Schatz. Twenty years later, the brand is still going strong and they couldn’t be happier. Celebrating two decades in the game...

retaW Fragrance Hand Soap ALLEN*

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Japanese lifestyle brand retaW presents a hand soap scented with its ALLEN* fragrance. First introduced back in 2011, its first releases included the fruity and spicy FIONA* and the musky almond-hinted MARK*. Returning this year with their latest olf...

5boro NYC 2013 Spring/Summer Shaolin Island Camo Skate Decks

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A nod to its home in the Big Apple, 5boro NYC has created a duo of Shaolin Island Camo skate decks for Spring/Summer 2013. Featuring a cruiser alongside an 8″ x 32″ deck, the release sees the pieces with a repeating motif that pairs the S...

Lenny Cooke Documentary Chronicles the Rise and Fall of a High School Basketball Phenom

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Back in 2001, what many considered to be the best high school basketball player in the country wasn’t Ohio’s Mr. Basketball and St. Vincent-St. Mary sophomore LeBron James; it wasn’t Cypress Creek’s freakishly athletic junior...

Check Out Toyko’s Newly Opened H.L.N.A. Skatepark

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If you’re a Tokyo-dwelling skater then you’re going to want to pencil in some time at the newly christened H.L.N.A. Skate Park in Diver City Tokyo Plaza. Opening its preverbal doors this past weekend, the large-scale outdoor facility is retailer H.L....

Apple x Volkswagen iBeetle

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Combining Apple’s forward-thinking design with one of the most iconic automobiles of all time, Volkswagen and Apple have teamed up to create the iBeetle. Exhibited at this year’s Shanghai Auto Show over the weekend, the collaborative vehi...

Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks

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The culmination of more than 20 years of friendship between the photographer and the guys behind the Los Angeles-based storefront, Van Styles and Primitive have crafted a range of skate decks as a part of this season’s collaborative MIA/LA coll...

Jay-Z’s Official Statement Regarding His Brooklyn Nets Ownership

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News of Jay-Z relinquishing his shares in the Brooklyn Nets organization has been making the rounds lately and now he has released an official statement on the matter. Having been the public face of the organization and one of the biggest backers of...

Morning Ritual: Petrolicious Beats the Sunrise in the Ferrari 250 GT Lusso

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Petrolicious once again exhibits another in-depth biographical look into the ownership of rare and exotic cars, this time with a Ferrari 250 GT Lusso. Released in the early to mid 1960s, the Pininfarina designed grand tourer with a short-wheel base w...

adidas 2013 “It’s Blue, What Else Matters?” Campaign for Chelsea FC

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As seasonal football kits are unveiled every year ahead of the start of a team’s upcoming campaign, adidas finally asks “It’s Blue, What Else Matters?” with regards to its new uniforms for Chelsea FC. Founded in 1905 on the so...

Brandon Westgate Skates Boston

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If you’re on Reynolds’ shortlist of best young skaters, you have to be doing it right. Brandon Westgate just so happened to make said list, and from early 5boro days to the most recent “True East” promo, the Wareham, Massachus...

First Impressions of the Mercedes-Benz GLA Concept

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Following the first look at the automobile and ahead of this weekend’s official unveiling at the Shanghai Motor Show, Mercedes-Benz has released a detailed video look of the upcoming GLA Concept. A premium class compact crossover that “co...