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Ken Block’s Ford F-150 RaptorTRAX Shredfest with Zak Hale & Ethan Deiss

LifestyleComments ⋅ Oct 8, 2014
Professional rally driver Ken Block takes a departure from his signature Gymkhana series for his latest display of automotive ingenuity: a trip to Nelson, British Columbia’s Baldface Lodge. Joining fellow Monster Energy athletes Zak Hale and Et...

2015 Porsche 911 GTS

LifestyleComments ⋅ Oct 8, 2014
Porsche has unveiled the 2015 model of its iconic 911 sports car, which is celebrating its 50th anniversary. The all-new 911 GTS boasts a six-cylinder engine rated at 430hp, and will go from 0 to 62 in 3.8 seconds and reach a top speed of 190 mph. Th...

KeyDisk 2 Introduces An Easier Way To Carry Keys

LifestyleComments ⋅ Oct 8, 2014
Expanding on the success of the first KeyDisk, the Kickstarter fundraiser for the KeyDisk 2 is now underway. Essentially a key holder, the KeyDisk 2 improves upon the traditional key ring by sandwiching up to nine keys in between two anodized aluminu...

Chris Joslin Lands a Spot on Etnies’ Roster with New Part

LifestyleComments ⋅ Oct 7, 2014
“California’s best-kept skateboarding secret” is a lofty laud for any up-and-comer in skateboarding, but Etnies’ newest rider just might live up to said expectation. Bellflower, California’s Chris Joslin joins the ranks...

Nissin Cup Noodle’s Football-Playing Samurai Heads to Manchester

LifestyleComments ⋅ Oct 7, 2014
After making his debut at this summer’s FIFA World Cup in Brazil, Nissin Cup Noodle’s football-playing samurai has made yet another trek outside his native Japan, this time landing in Manchester. Trading in his blue armor for an apropos s...

The Science Behind an Ollie

LifestyleComments ⋅ Oct 7, 2014
“Skateboarding is hard,” WIRED author Aatish Bhatia concedes in the opener of his newest piece. While the athletics of skateboarding – for all the muscle memory involved – might not be for everyone, Bhatia has broken down the physics of i...

HYPEBEAST Pop-Up Shop at Page One

LifestyleComments ⋅ Oct 7, 2014
Following the recent opening of Asian bookstore franchise Page One’s new Hong Kong flagship branch, HYPEBEAST had the opportunity to house its very first pop-up shop situated within the premises of the new bookstore. The pop-up shop presents a...

Yohji Yamamoto Takes a Drive Around Tokyo While Discussing Balance

LifestyleComments ⋅ Oct 7, 2014
Director Matthew Donaldson spent a day with visionary designer Yohji Yamamoto to produce this short film offering a glimpse into his daily life. Yamamoto takes time everyday to drive his ’80s Nissan Cedric along with his dog Rin to Tokyo’...

Meet the Man Responsible for Nike Basketball’s Colorway Design

LifestyleComments ⋅ Oct 7, 2014
As Nike continues to introduce new technology specs to improve its footwear performance capabilities, the brand also continues to innovate its visual aesthetics through new color combinations and patterns. A man responsible for much of the direction...

Maserati Unveils the Ghibli Ermenegildo Zegna Edition Concept Car

LifestyleComments ⋅ Oct 6, 2014
It wouldn’t be uncommon for the owner of a Maserati to also be similarly familiar with compatriot fashion house Ermenegildo Zegna – the two are almost parallel in terms of luxury materials and construction. The two Italian masters form a...

Alfa Romeo Unveils the Giulietta Sprint

LifestyleComments ⋅ Oct 6, 2014
Alfa Romeo has unveiled the Giulietta Sprint at the Paris Motor Show. The new model features a sporty exterior with anthracite accents, along with an aggressive rear bumper and large exhaust tips. Furthermore, the car is equipped with tinted rear win...

Netherlands-Made EPO Bicycles

LifestyleComments ⋅ Oct 6, 2014
Rather than outsource manufacturing to China or Taiwan, Dutch designer and founder of EPO Bicycles, Bob Schiller, is aiming to revive the local industry by bringing back the production of its bicycles to the Netherlands. Similar to the way cars are m...

Durex x AAPE by A Bathing Ape Cases

LifestyleComments ⋅ Oct 6, 2014
Never short of interesting collaborations in both fashion and lifestyle sectors, A Bathing Ape’s subsidiary label AAPE has teamed up with ubiquitous condom label Durex on limited edition iron boxed cases. The release consists of a small case wh...

Danny Macaskill Takes On Death-Defying Ride Along the Notorious Cuillin Ridgeline

LifestyleComments ⋅ Oct 4, 2014
Known for his jaw-dropping abilities on bikes, Scottish trial cyclist Danny MacAskill returns to his native home of the Isle of Skye in Scotland to ride the death-defying route along Cuillin Ridgeline. The breathtaking visual gives a look at some of...

Leica Reinvents Photography with New Centennial Commercial

LifestyleComments ⋅ Oct 3, 2014
A century of experience has paved the road for Leica cameras – and their obsessive owners – to capture and create some of the most iconic photos in history. No wonder then that the brand would highlight its own influence in the craft of popular photo...