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Wayne Rooney Gives “Parking the Bus” a New Meaning

In a spot for Nike Football and its “Risk Everything” campaign, Wayne Rooney gives a literal if not explosive take on “Parking the Bus.” The term refers to how teams focus solely on defense by keeping most if not all of their...

Driving the 2015 McLaren P1 with Jay Leno

After traveling across the pond to England last year for a sneak preview of the car on the test track, here Jay Leno takes us on a special, in-depth exploration of the McLaren P1. With some help from McLaren Automotive CEO Mike Flewitt, Leno goes und...

Uber Launches Private Jet Service for the 2014 Cannes Film Festival

As the stars and Hollywood hopefuls descend on the French Riviera this week, Uber will take part in the annual celebration of the silver screen as it introduces its new private jet service for the 2014 Cannes Film Festival. Created in partnership wit...

Henry Edwards-Wood Presents: “Innocence & Experience” Skate Video

It’s fair to say that if something’s happened in the London skate scene over the past few years, Henry Edwards-Wood has shot it. It has always seemed the videographer’s unofficial mission to contrast modern youth culture with the st...

BMW i Solar Carport Concept

In keeping with its quest for offering environment-friendly alternatives to its main line of vehicles, such as the i3 and i8, BMW unveils a brand new concept that takes efficiency a step further. Demoed in California by BMW Group DesignworksUSA, the...

Audi R8 LMX

Beating BMW’s futuristic i8 to the market will be a brand new LMX edition of Audi’s R8. Billed as “the world’s first production car with laser high beams,” the R8 LMX features automatically-activated laser high beams to...

FRANK By I Love ugly

New Zealand apparel and lifestyle label I Love Ugly introduces its new FRANK cologne. Grounded in notes of amber, leather and wood shavings, the fragrance is accented by hints of spice and fruit including Bergamot, a type of citrus. I LOVE UGLY spent...

Stephen Jones x COMME des GARÇONS Parfums “Wisteria Hysteria” Eau de Toilette

Master milliner Stephen Jones and COMME des GARÇONS have created a brand new “Wisteria Hysteria” scent as a follow-up to their very first collaboration back in 2008. Whereas the original release featured a floral smell with notes of viole...

Nike Introduces its Natural Motion Philosophy

A manifesto of sorts has been released, containing an overview of Nike’s research and development in the field of natural motion. As we know, Nike looks to athletes above all others to inspire and evolve its creations, and as such Nike rallies...

BRANDBLACK – FUTURELEGENDS Starring Jamal Crawford

Rising sportswear label BRANDBLACK presents “FUTURELEGENDS,” its new video starring LA Clippers guard and this season’s NBA Sixth Man of the Year, Jamal Crawford. Shot by Anthony Crook of RSA — director Ridley Scott’s pr...

Tramontina: The Barbecue Bible

Tramontina, a manufacturer of cookware and accessories, recently created an innovative book designed to give aspiring chefs all the basics for a successful barbecue. Created in conjunction with JWT Brazil, The Barbecue Bible shows all the important s...

BMW M5 “30 Jahre M5″ Special Edition

In honor of the M5′s 30-year anniversary, BMW has developed the “30 Jahre M5″ special edition, based on the current fifth-generation model. The special model will be released in a limited run of just 300 vehicles worldwide and will...

Shooting the Swells with Photographer Clark Little

With the release of his new book Shorebreak, Clark Little becomes the first subject in The Inertia’s CREATORS film series. A pioneer on the ’80s and ’90s surf scene in Waimea Bay, Hawaii, Clark stumbled on a post-surfer life as a photogra...

2014 Rezvani Motors Beast

Part track car, part supercar, the Rezvani Motors Beast has as few reservations about its name as it does about the impression it gives at first glance. DDM Works, the company responsible for the Ariel Atom, contributed much of the ingenuity behind b...

A Look Inside Floyd Mayweather’s Car Collection

Floyd Mayweather’s passion for cars is no secret, but now we have a closer look inside his all-white car collection. Known for keeping his auto collection fresh by purchasing and reselling after some light use, the American boxer’s curren...