Sports Performance Creative Director at adidas
German sportswear brand adidas had a notable year on the performance run. Heavily rooted in running, adidas and its running segment launched two big developments, culminating in the Springblade and Boost technologies. James Carnes as the Sports Performance Creative Director at adidas was arguably one of the important key figures who helped further cement adidas as an important player in the performance realm. As we ramp up for another big year of sports, stay tuned in regards to what adidas the likes of Carnes have cooked up in the near future.