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Pen & Paper: Kevin Lyons

VideosComments ⋅ Jan 28, 2014
HYPEBEAST’s latest Pen & Paper sees the work of creative director, designer and illustrator Kevin Lyons. While in Paris for his snowboarding collection with DC Shoes, we caught up with the Brooklyn native to witness the mountainous transfor...

RETROSPECT: Cutting “in” the Middleman with Hamilton Powell of Crown & Caliber

VideosComments ⋅ Jan 24, 2014
Fueled by the unsettling feeling Hamilton Powell experienced after the sale of his automobile, Crown & Caliber looks to rid all negative conceptions one tends to have when selling a high-involvement item. As watches were already a longstanding in...

HYPEBEAST Eats… Animal Restaurant’s Pig Ear

VideosComments ⋅ Jan 22, 2014
This installment of HYPEBEAST Eats… serves up a dish that’s full of texture. Using an ingredient that can be found in a number of dishes throughout the world (although not to everyone’s liking), the chefs/co-founders Vinny Dotolo an...

Essentials with Joakim Levin of Nudie Jeans Video

VideosComments ⋅ Jan 15, 2014
There’s something about denim brands that makes them a point of pride for their respective countries. Sweden is no different, and with Nudie Jeans virtually a household name to denim wearers around the world, the city of Gothenburg has one grea...

Discussing Reebok Reserve with Ryan Cross

VideosComments ⋅ Jan 14, 2014
Exciting things are brewing in the year 2014 for Reebok, and amongst the handful of projects is the continued development of the Reebok Classic Reserve collection. Joined by the director of Reebok Classic Reserve and Certified Network, Ryan Cross, we...

Trend Watch: Upcoming Trends from the Floor of Agenda Long Beach

VideosComments ⋅ Jan 13, 2014
HYPEBEAST recently had the chance to catch up with a select few names at Agenda Long Beach and hear their insights on what to look forward to in the industry and a few things they’d like to see take their leave from the scene. The likes of jeff...

Essentials with Dennis Todisco Video

VideosComments ⋅ Jan 8, 2014
Perhaps one of the more unsung heroes in American streetwear is Dennis Todisco. If you’ve heard of names like Karmaloop or Diamond Supply Co., then surely you’re familiar with the young creative’s work. Starting from his days in col...

HYPEBEAST Eats… Rita’s Bar & Dining

VideosComments ⋅ Jan 7, 2014
Having recently finished up with renovations, Rita’s (reservations can be made online) opens its doors to us for an episode of HYPEBEAST Eats… Located in Hackney, London, Rita’s strives to offer its customers a unique selection of d...

HYPEBEAST SPACES: Reebok Headquarters – Canton, MA

VideosComments ⋅ Dec 20, 2013
There’s a lot of talk about Beaverton or Cupertino, small American cities that are famous – if for nothing else – for the companies that call them “home.” A less familiar name in the conversation is the sleepy locale of Canton, Mass...

PROCESS: New Balance Launches the 576 “Three Peaks Pack” with HYPEBEAST

VideosComments ⋅ Dec 20, 2013
Our latest HYPEBEAST PROCESS takes us to the production facilities of New Balance in Flimby, England. On the production line we see the footwear brand’s latest creation — the 576 “Three Peaks” pack. Paying homage to the tradit...

Pen & Paper: Hing Yeung of HKST

VideosComments ⋅ Dec 18, 2013
Our next Pen & Paper takes a different approach from the customary sketches seen in the past features. Joined by Hing Yeung of Hong Kong Stunt Team, a design studio based out of Santa Ana, California, Yeung translates his craft onto a medium he k...

Showtime with Extra Butter Boutique

VideosComments ⋅ Dec 13, 2013
True, New York City has a wealth of sneaker stores, but few can claim the sense of community, respect and earnestness that Extra Butter can. After establishing itself up in Rockville Centre, NY with a string of collaborative releases, Extra Butter ma...

HYPEBEAST Spaces: Mercedes-Benz Research and Development North America

VideosComments ⋅ Dec 10, 2013
Mercedes-Benz Research and Development North America has called Silicon Valley its home for the past 20 years and recently it moved its headquarters from Palo Alto to Sunnyvale, California. With its grand opening taking place last month, our friends...

adidas Readies for the 2014 FIFA World Cup in Brazil with the brazuca Official Match Ball

VideosComments ⋅ Dec 6, 2013
In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas’s director of soccer for Nort...

HYPEBEAST Eats… Smokey Tails at the Night Tales Market

VideosComments ⋅ Dec 5, 2013
Helmed by a collective of like-minded individuals with an interest in fine food, experimental bars and nightlife, Night Tales was launched last month as a six-week project celebrating London’s gastronomy and music culture. Transforming a emptie...