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A Further Look at Baracuta’s “Since 1937″ G9 Harrington Jacket

With the launch of Baracuta’s new website and online store, we decided to take a deeper look at one of its most celebrated pieces of outerwear throughout history, a piece that both dates back to the late 1930s and is synonymous with British men...

Capturing Tokyo in the atmos x Reebok Classic Leather Mid 30th Anniversary

Tokyo’s Harajuku neighborhood is a conflux of subcultures, each boiling and melting into each other; at any given moment, a flock of loudly-dressed, heavily-accessorized teenagers might pass one’s eyesight, across the street might stand t...

A Conversation on Style with Kendrick Lamar

Fashion and hip-hop have long gone hand-in-hand – from Run-D.M.C.’s donning of the laceless adidas shell toes to the ubiquitous Air Force 1 and, more recently, the appropriation of high fashion labels like Givenchy, the musical genre and...

Taking the New 2014 Audi R8 V-10 Plus for a Drive

For our latest video, we take a closer look at the new revamped version of the Audi R8. Deemed the Audi R8 V10 Plus, this version sees an increase of 25 horsepower to its NA 5.2-liter V10 engine, which is matted to a seven-speed dual clutch transmiss...

HYPEBEAST Eats… mastermind JAPAN x HIDE-CHAN Ramen

Collaborating with brands outside of the realm of fashion is nothing new to mastermind JAPAN, especially now with its imminent finale drawing near. As one of its extensions outside of clothing, food has been an area the Japanese brand has paid a visi...

HYPEBEAST Spaces: Hing Yeung of HKST’s Ebell Theatre Loft

Tucked away within the richly archaic Ebell Theatre in Long Beach, California is a large, vaulted duplex – wildly colorful, yet elegantly minimal. The space is occupied by one Hing Yeung, creative director of creative agency Hong Kong Stunt Team (HKS...

RETROSPECT: Collector Robert Brooks Shows Us His Made in Spain adidas Boston

Robert Brooks joins us again to go over another vintage adidas model from his coveted collection. This time, Brooks displays an early edition of the adidas Boston — a trainer that pays homage to one of the world’s oldest annual marathons...

HYPEBEAST Road Trips Portland: Eats with OX Restaurant

Our final episode of HYPEBEAST Road Trips in Portland takes us to the kitchen of Greg Denton of OX Restaurant. Inspired by the wood-fired grills used in traditional Argentinian cuisine, the OX restaurant infuses ingredients and techniques from not on...

HYPEBEAST Goes Backstage for a Chat with KRISVANASSCHE for the 2014 Spring/Summer Show in Paris

“I like to think that you can be both very sporty and very sophisticated,” said designer KRISVANASSCHE before his Spring/Summer 2014 presentation in Paris. Created for the man who grew up on streetwear and sneakers, his “anti-dandy&...

RETROSPECT: Collector Robert Brooks Shows Us His adidas Micro Pacers

Our next RETROSPECT of adidas footwear brings us back to the archives of Robert Brooks, this time showcasing the (at the time) futuristic Micro Pacer. This technical running model was first seen in 1984 and contained a microcomputer at the tongue whi...

Behind the Scenes for the PIGALLE 2014 Spring/Summer Show in Paris

After taking a quick look behind the scenes of PIGALLE’s Spring/Summer 2014 show at Paris Fashion Week, now we take an in-depth tour backstage of the revolutionary vision of Stephane Ashpool’s cult-favorite label. The most interesting thi...

HYPEBEAST Road Trips Portland: Spaces with John C Jay and Wieden+Kennedy

Having left off with a Pen & Paper from Antonio Brasko in our last episode of HYPEBEAST Road Trips in Portland, we now take you to another Portland — in actuality, global — point of interest, the prolific advertising agency that is Wi...

Theophilus London Relates to SpongeBob SquarePants in LVRS Collaboration

A cozy Southampton estate saw a takeover from down under as Theophilus London’s LVRS brand unveiled a new collaboration with Spongebob SquarePants. The unlikely venture comes out of London’s love for the childhood icon, combined with a de...

PROCESS: Crafting the Togs + Clogs x Grenson G-Lab “Archie”

Our most recent episode of PROCESS takes us to the crafting facilities of the fine shoe manufacturer and brand Grenson — a name that is synonymous with heritage and tradition. With a history dating back to the 1830s derived from a Mr. William G...

RETROSPECT: Collector Robert Brooks Shows Us His adidas Jeans

adidas’s replete archive in footwear not only showcases the brand’s continuous innovation in sportswear, but also reflects its impact in lifestyle and subcultures in the realms of fashion and music throughout the decades. With the ability...