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Showtime with Extra Butter Boutique

VideosComments ⋅ Dec 13, 2013
True, New York City has a wealth of sneaker stores, but few can claim the sense of community, respect and earnestness that Extra Butter can. After establishing itself up in Rockville Centre, NY with a string of collaborative releases, Extra Butter ma...

HYPEBEAST Spaces: Mercedes-Benz Research and Development North America

VideosComments ⋅ Dec 10, 2013
Mercedes-Benz Research and Development North America has called Silicon Valley its home for the past 20 years and recently it moved its headquarters from Palo Alto to Sunnyvale, California. With its grand opening taking place last month, our friends...

adidas Readies for the 2014 FIFA World Cup in Brazil with the brazuca Official Match Ball

VideosComments ⋅ Dec 6, 2013
In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas’s director of soccer for Nort...

HYPEBEAST Eats… Smokey Tails at the Night Tales Market

VideosComments ⋅ Dec 5, 2013
Helmed by a collective of like-minded individuals with an interest in fine food, experimental bars and nightlife, Night Tales was launched last month as a six-week project celebrating London’s gastronomy and music culture. Transforming a emptie...

Jay Gordon Discusses the Hidden Bodega and the Reebok Classic Leather “U.S.B.D.G.A.”

VideosComments ⋅ Dec 3, 2013
“To do something different and to challenge retail.” From Bodega co-founder Jay Gordon, this was the reason for starting the uniquely designed, incognito boutique. Located in Boston, Bodega gets its name via the appearance in which the st...

Foot Patrol “Winterizes” the Reebok Classic Leather Mid

VideosComments ⋅ Dec 1, 2013
Joining us for a chat on Foot Patrol’s latest collaboration with Reebok Classic is Jimmy Horrocks. Horrocks takes us back to the days when sneaker enthusiasts paid more attention to the colorway rather than what particular new model was being r...

Wood Wood Celebrates OUTRUN 2013 with UNDERCOVER x Nike GYAKUSOU

VideosComments ⋅ Nov 29, 2013
Since its inception in 2002, Wood Wood has been an active player in Copenhagen’s young, creative community. Through its selections of brands, Wood Wood not only provide a hub for fashion in the city, but also promotes the intersection of sports...

Danny Waserstein of Shoe Gallery Discusses the “Flamingoes at War” Reebok Classic Leather 30th Anniversary

VideosComments ⋅ Nov 27, 2013
Closing out the year for collaborations between Reebok and its Certified Network & Affiliates program, we venture south to Miami’s Shoe Gallery boutique. As an owner that is more interested in having a good conversation with his customers t...

A Conversation on Mens Denim with Paige Adams Geller

VideosComments ⋅ Nov 14, 2013
The latest A Conversation with joins us with model-turned-designer Paige Adams Geller. Walking us through the Los Angeles-based manufacturing facilities of Paige Denim, the denim aficionado tells of her early beginnings as a fit-model, essentially ta...

Jay West Goes Over the Gift and the Curse of Harlem

VideosComments ⋅ Nov 13, 2013
The next HYPEBEAST video takes us to the works of New York-based artist Jay West. Growing up in Harlem, West recalls how his early introduction to painting helped steer him to his current path, keeping him challenged while acting as his life raft. Ha...

Crooked Tongues Channels the ’90s for its Reebok Classic Leather 30th Anniversary “Wannabe”

VideosComments ⋅ Nov 9, 2013
Recently, HYPEBEAST caught up with two lively individuals from the Crooked Tongues team; Mubi Ali, buyer and general manager; and Gary Warnett, celebrated “doer” of sorts and living, breathing footwear encyclopedia. Joining us for an inte...

Pharrell Williams and Daniel Arsham Breakdown the Casio MT-500 Volcanic Ash

VideosComments ⋅ Nov 8, 2013
As previewed over the summer, designer, producer and general polymath Pharrell Williams teamed up with artist Daniel Arsham to produce a new set of sculptures. The project centered around the Casio MT-500 – a relatively obscure keyboard instrument, b...

Nicola Formichetti Officially Launches #DIESELTRIBUTE

VideosComments ⋅ Nov 4, 2013
Nicola Formichetti recently assumed the reins of Italian lifestyle label Diesel as their first-ever artistic director. His efforts have been largely to provide a reboot to the 35-year-old label via his groundbreaking vision. While his true...

Nicola Formichetti Talks About Diesel and the #DIESELTRIBUTE Collection

VideosComments ⋅ Oct 29, 2013
Diesel’s newly-appointed artistic director Nicola Formichetti breaks in his new position by exploring and paying tribute to the brand’s heritage in his first capsule collection. #DIESEL TRIBUTE is sourced from a 35-year-old company archiv...

New Balance Welcomes New Global Flagship Store in Barcelona

VideosComments ⋅ Oct 28, 2013
New Balance recently launched its 375 sq-m global flagship store in Barcelona, and HYPEBEAST was there to witness the celebration firsthand. Reflecting the brand’s 107 years of history while harnessing the city’s vibrant culture, the conc...