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Jennifer Lopez featuring Iggy Azalea “Booty” Music Video

MusicComments ⋅ 16 hours ago
After providing a bold snippet to their collaborative track “Booty,” Iggy Azalea teams up with veteran singer and songwriter Jennifer Lopez for the full visual display. Directed by Hype Williams, the video sees the duo clad in revealing s...

Stance Socks HQ: 1/3 Work, 2/3 Play

VideosComments ⋅ 3 days ago
The next instalment of HYPEBEAST Spaces takes us to the grand offices of Stance Socks. Located in Orange County, California, the building features a gym, skate bowl, basketball court, and a whole lot of other amenities that are sure to leave most off...

Finding Purpose in Product Design with Oakley Eyewear

VideosComments ⋅ 8 days ago
When design and performance are paramount to your brand, defining a purpose serves as the underlying goal in achieving success. Peter Yee, Vice President of Design at Oakley, speaks about the approach Oakley takes in designing brand new products. Whe...

Ken Diamond: Part 2 – Handcrafting the Koko Moccasin

VideosComments ⋅ 10 days ago
Picking up where we last left off with Ken Diamond, where we learned of his early beginnings as a furniture upholsterer, we are joined once more in his Vancouver studio to go over the steps in making one of his most popular pieces of footwear —...

Agenda Las Vegas: Should Your Brand Sign Up?

VideosComments ⋅ 13 days ago
As a member of the HYPEBEAST family, fledgling brands often look to us for advice on everything from developing professional email blasts to battling with relevancy and authenticity. Having covered a fair share of fashion trade shows over the years,...

IKEA Pokes Fun at Apple with “Experience the Power of a bookbook”

VideosComments ⋅ 14 days ago
Parodying Apple’s simple, yet dramatic template for unveiling new products, IKEA premiered the “Experience the Power of a bookbook” campaign via its YouTube channel. Full of quips like “the battery life is eternal,” R...

Ken Diamond: Part 1 – From Upholstery to Fine Handmade Moccasins

VideosComments ⋅ Sep 3, 2014
Traditional, minimal and made of leather. This best describes the work of leather craftsman Ken Diamond. The Winnipeg, Manitoba native first honed his skills in paramount stitching in a move to the city of Vancouver, British Columbia, some twenty yea...

Creation Via Destruction with Vhils

VideosComments ⋅ Sep 1, 2014
“Destruction is inherent in all forms of creation. Even if you’re a writer, you have to destroy the white paper to pursue your craft. ” says Vhils, 27 year-old artist and curator. As one of the key figures behind Portugal’s co...

A Look Back on “Fashion Week San Diego 2014″

VideosComments ⋅ Aug 27, 2014
As summer draws to a close and with it the many international fashion weeks that introduced next year’s apparel items, we take a look back on a frequently overlooked but fast-growing hotspot for new trends, San Diego Comic Con. On the scene and...

Arnette Musicians: Eyes and Ears with Mike Relm

VideosComments ⋅ Aug 26, 2014
After kicking off the Arnette Musicians series with Del The Funky Homosapien, we’re back with turntablist, DJ and VJ Mike Relm. Instantly recognizable by and inseparable from his glasses since he was young and a particular fan of Arnette’...

HYPEBEAST Spaces: Five Ways to Skate the House of Vans London

VideosComments ⋅ Aug 25, 2014
Our latest HYPEBEAST Spaces takes us to the recently opened House of Vans London. Joined by Steve Van Doren as we are taken through the House of Vans’ historical Old Vic Tunnel location, we learn of the indoor skate park’s five uniqu...

HYPEBEAST Eats: Sweet Chick Reinvents Chicken and Waffles

VideosComments ⋅ Aug 22, 2014
Since introducing the next generation of chicken and waffles to its first Williamsburg location, Sweet Chick has brought the love across the East River to its new recently-opened shop in the Lower East Side. There, hungry visitors can look forward to...

NIGO Talks About Pieces for His Upcoming Sotheby’s “NIGO® Only Lives Twice” Auction Part 3

VideosComments ⋅ Aug 22, 2014
Wrapping up our three-part series on NIGO’s upcoming auction for Sotheby’s, we present a particularly nostalgic item from his collection. This ’60s-era Batmobile variant is one of over 30 in his possession and features a unique navy...

Process: Testing Oakley Lenses at 102 MPH

VideosComments ⋅ Aug 20, 2014
The latest installment of PROCESS takes us to Foothill Ranch, California, where Oakley’s Factory Pilot Ryan Weber walks us through a series of tests highlighting the technological innovation in eyewear that takes place over at Oakley’s labs for...

NIGO Talks About Pieces for His Upcoming Sotheby’s “NIGO® Only Lives Twice” Auction Part 2

VideosComments ⋅ Aug 18, 2014
Following our big reveal of NIGO’s collection for the upcoming #NigoOnlyLivesTwice auction through Sotheby’s, we’re back with a second item and certainly his most infamous. Conceived during his time working for ICECREAM and BBC, the...