FALL SALE - 20% OFF - USE CODE: FALL20 (24 HOURS LEFT)

Chromeo Describe Their Own Style and Discuss New Surface to Air Collaboration

EditorialComments ⋅ 1 day ago
For Montreal duo Chromeo, the end product of the collision between music and fashion has been realized with their capsule collection under Surface to Air. Although initial discussions, ideas and sketches have been traded over the course of the last s...

POLLS: Are We Facing Pharrell Overload?

EditorialComments ⋅ 5 days ago
Pharrell Williams recently collaborated with colette to celebrate and pay homage to his slew of collaborations over recent months and years. Since transitioning from the music realm into the title of “King Collaborator” over numerous cultural fronts,...

Pioneers of URAHARA: The Past and Future of Japanese Streetwear

EditorialComments ⋅ 6 days ago
Scour the internet, hit up Prince Street, or simply browse the HYPEBEAST forums – for some time Japanese streetwear has been an integral part of fashion. The vivid colors of graphic tees and ludicrous attention to detail may be commonplace to m...

The Design Fellow with Jason Mayden: What is Creative Confidence & Why is it Important?

EditorialComments ⋅ 7 days ago
“And I realized that I’m free. I realized that I’m me. And I found out that I’m not alone cause there’s plenty people like me.” — Lecrae, “Outsiders” from the album Anomaly. The most difficult thing to do is to go against the grain —...

HYPEBEAST Spaces: Chrome Industries HQ in San Francisco

EditorialComments ⋅ 12 days ago
The location for Chrome’s hub is ideal with San Francisco’s rife cycling culture. Located on Valencia Street within the Mission District, the store utilizes every square foot of space available. The company prides itself on functionality...

THROUGH THE LENS: Shun Okada

EditorialComments ⋅ Oct 6, 2014
Shun Okada’s main occupation is as a businessman traveling across the Pacific between Tokyo and Los Angeles, but his photographic body of work is a force to be reckoned with. Describing photography as a way to “capture light and shadows t...

A New Brooklyn Creative Studio and Former Nike Designers: Can adidas Become the Top Sports Brand?

EditorialComments ⋅ Sep 26, 2014
Earlier this week, news broke of a huge power move that saw three important components of Nike’s design team, Denis Dekovic, Marc Dolce and Mark Miner, all jump ship to rivals adidas, starting in 2015. The move to adidas created shockwaves amon...

“BEAST ASTRAY,” The Mall Artshow: We Speak with Joe Hahn, Saber, Ron English and Bom.K

EditorialComments ⋅ Sep 24, 2014
Best known as DJ and programmer of two-time Grammy Award-winning rock band Linkin Park and having directed many of the band’s most successful music videos, Joe Hahn is now venturing into feature films with his full directorial debut MALL. A fil...

From New York to Taipei: Learning About the Consumer with Jimmy Wu of Invincible

EditorialComments ⋅ Sep 22, 2014
Almost a decade ago, Jimmy Wu picked up from his adopted home of New York City and returned back to his native Taipei, Taiwan. With the idea of sneakers fresh on his mind, he set out to open what is largely known as one of the region’s premiere stree...

POLLS: Is Tech More Important Than Fashion for the Youth?

EditorialComments ⋅ Sep 19, 2014
The changing temperaments and habits of teenagers are difficult to forecast at best, but an article by The New York Times suggests that the younger generation are favoring technology over clothes now. What was once a bane for most parents, let alone...

The HYPEBEAST Guide to Sneaker Photography

EditorialComments ⋅ Sep 18, 2014
Whether you’re a professional or simply somebody that wants to share their latest pick-ups, everybody can benefit from higher quality imagery of their sneakers. Sometimes it’s easy to be uninspired or lack creativity when it comes to taki...

HYPEBEAST Spaces: BRANDBLACK, Los Angeles

EditorialComments ⋅ Sep 17, 2014
Nestled in the middle of an unassuming street in El Segundo, California, the BRANDBLACK office’s front facade does little in telling of what is really going on inside — stealthy, just like the fighter jets that give rise to the footwear c...

THROUGH THE LENS: Gypsy One

EditorialComments ⋅ Sep 10, 2014
With a discerning eye for shooting on-the-go, alongside the help of presets and filters, budding photographers can build a decent Instagram portfolio in a short span of time. On the other hand, there’s Jenah Yamamoto — better known as Gyp...

7 Things to Consider for Fashion Brands Entering China with Richard Hobbs of The HUB

EditorialComments ⋅ Sep 10, 2014
For the better half of the last decade, brands have salivated at the prospects of entering Mainland China. Once a country associated with producing low-quality products and a life of practicality, it has now welcomed a more fashion-driven and at time...

POLLS: Should Jordan Brand Move Into New Sports Categories?

EditorialComments ⋅ Sep 5, 2014
When Michael Jordan revealed that Jordan Brand would be venturing into areas of sport other than basketball, it came as a surprise to many. However, slowly but surely, consumers have come to terms with the expansion and thus we have seen the sporting...