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Jadakiss Breaks Down Working with ALIFE

VideosComments ⋅ Jul 25, 2013
New York rap icon Jadakiss began to roll out promotion of his new album – Top 5: Dead or Alive – with a collaborative shirt in conjunction with premier retailer ALIFE. The two parties worked to host an exclusive event for the project, which was held...

Alex Oxlade-Chamberlain Discusses the Arsenal 2014 Away Kit

VideosComments ⋅ Jul 23, 2013
As the Barlcays Premier League enters its 2013-14 season, teams are gearing up with international tours, getting acclimated with new teammates, and looking for glory. This is no more true than when talking about Arsenal, the North London fan favorite...

Volcom Discusses its Long Overdue Venture Into Footwear

VideosComments ⋅ Jul 22, 2013
Recently acquired by sports and lifestyle heavyweights Kering, Volcom has seen a slight shift in the philosophy of its products. Without falling far from its skate, surf and snow roots, Volcom’s latest offerings ode of upfront, action sport sen...

HYPEBEAST Goes Backstage at the A.P.C. 2014 Spring/Summer Show in Paris

VideosComments ⋅ Jul 19, 2013
The latest recap of what transpired in Paris earlier this month takes us to an exclusive showing of the 2014 spring/summer A.P.C. collection. Going back to the archives and revisiting past silhouettes that had their place in the ’80s, the colle...

A Further Look at the Raf Simons for adidas 2014 Spring/Summer Collection | Video

VideosComments ⋅ Jul 18, 2013
With the previous Further Look video, HYPEBEAST visited the adidas showroom in Paris to get a firsthand look at the footwear brand’s collaboration with Rick Owens. In the showroom we also were given a chance to film an additional project with a...

adidas Discusses its “Tank-Tested” Springblade

VideosComments ⋅ Jul 17, 2013
Ahead of the general release of the adidas Springblade, we had a chance to sit down with Steve Vincent, Head of adidas Innovation Team; and Robbie Fuller, Lead Designer of the Springblade, to discuss the upcoming shoe. The result of six years of rese...

Team Designed and Custom Built by Nixon: The Blaster

VideosComments ⋅ Jul 17, 2013
Blending utilitarianism with elegant design cues, Nixon fuses its action sports origins with advanced technology, delivering unique silhouettes that are forward thinking yet immensely relevant. Its latest speaker system is one such venture. Developed...

OTHERS by HYPEBEAST: Kevin Poon of CLOT

VideosComments ⋅ Jul 17, 2013
Our next featured individual for OTHERS by Hypbeast sees the likes of CLOT’s co-founder, Kevin Poon. After realizing in his earlier years, during an internship at a record label, that there was a strong demand for Asia-exclusive garb, a new pas...

Dugald Allan Discusses Hanon Shop’s Reebok 30th Anniversary Classic Leather

VideosComments ⋅ Jul 16, 2013
Following the launch of the Hanon Shop x Reebok Classic Leather 30th Anniversary, we had the chance to sit down with Hanon Shop’s Dugald Allan to discuss the shoe and the inspirations behind its design. Inspired by the coat of arms of Aberdeen,...

Hiroki Nakamura Discusses visvim’s 2013 Fall/Winter “A Man with no Country II” Collection

VideosComments ⋅ Jul 16, 2013
At the unveiling of visvim’s 2013 fall/winter collection in Paris, we had a chance to catch up with visvim head honcho Hiroki Nakamura and hear his thoughts on the latest collection. A 1948 camping trailer set the tone for the collection, which...

A Further Look at Rick Owens for adidas 2014 Spring | Video

VideosComments ⋅ Jul 15, 2013
Earlier this month during Paris Fashion Week, the Rick Owens show opened to serve two purposes: One, to preview the line’s rock ‘n’ roll inspired Spring 2014 collection in front of an astonished crowd and two, to unveil the much anticipated col...

RETROSPECT: Patrick Tsang of The Vintage Concept

VideosComments ⋅ Jul 11, 2013
Entering the world of high-end watches, particularly vintage ones, can be a daunting and formidable, not to mention expensive foray. That is particularly true in a country like Hong Kong; this tiny nation of 7 million inhabitants is also the world...

Process: Nudie Jeans Gothenburg Repair Station

VideosComments ⋅ Jul 4, 2013
For this installment of Process, HYPEBEAST heads to Gothenburg, Sweden — home of Nudie Jeans. With the recent opening of Nudie Jeans’ London concept store and repair station, the denim brand invited us for a firsthand look at how its jean...

A Further Look at the Air Jordan 1 Retro High OG “Black Toe” | Video

VideosComments ⋅ Jul 2, 2013
We all like a good photo, but sometimes you need a close video inspection to truly assess the value of a sneaker. Here we take a closer look at the highly coveted Air Jordan 1 Retro High OG “Black Toe,” a recently released edition of the...

HYPEBEAST Spaces: Warby Parker

VideosComments ⋅ Jul 1, 2013
Warby Parker may have built its name in the digital world, but the eyewear specialists laid down more permanent roots earlier this year with a new flagship store in Soho. Designed to mimic a library, the space reflects the “literary life well-l...