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A Further Look at Tim Coppens for Common Projects 2014 Spring/Summer

VideosComments ⋅ Oct 11, 2013
Our next Further Look gives us a better view of the collaborative footwear collection between Tim Coppens and Common Projects. As part of the designer’s 2014 spring/summer racetrack-inspired collection, the footwear incorporates mixed-media con...

Skate Essentials with Tony Alva

VideosComments ⋅ Oct 7, 2013
Our first video version of Essentials takes us to one of the original members of the Z-Boys skateboarding team — Tony Alva. Catching up with Alva before his session for the 2013 Vans Downtown Showdown in Paris, France, we took a look at the ska...

PROCESS: The Frye Company

VideosComments ⋅ Oct 6, 2013
Our next installment of PROCESS takes us to the facilities of The Frye Company, a bootmaker with well over 150 years of history and knowledge in the craft. Made entirely in the good ole U.S. of A, each boot goes through 190 steps from raw material to...

Pharrell Joins SpongeBob SquarePants for ICECREAM’s 2013 Capsule Collection

VideosComments ⋅ Oct 2, 2013
The whimsical characters of Nickelodeon’s SpongeBob SquarePants cartoon have long been considered household names to children, teenagers and even adults — Pharrell Williams is one of them. Having recently left an imprint on Theophilus Lon...

OTHERS by HYPEBEAST: Hong Yi – Red

VideosComments ⋅ Sep 25, 2013
Known for her unorthodox approach in creating works of art, architect/artist Hong Yi joins us for this episode of OTHERS by HYPEBEAST. Born in Malaysia, Hong Yi (aka “Red,” she was given this name as “Hong” sounds like the wor...

Visiting the Studio of Patrick Martinez

VideosComments ⋅ Sep 23, 2013
Recently enlisting the help of neon lights and bold words, Patrick Martinez’s mixed media approach reiterates cultural themes in a decided tongue-in-cheek manner. Here, we catch up with the LA-based visual artist in his new studio to further un...

Opening the Vault for the Limited EDT x Reebok Classic Leather 30th Anniversary

VideosComments ⋅ Sep 20, 2013
Shedding light on the weekend release of the Limited EDT x Reebok Classic Leather 30th Anniversary, we are joined by Jonning Chng, Alvin Huang, and the founder of Limited EDT, Mandeep Chopra – together forming the JAM design team. With an early expos...

The Rebuttal: Ben Baller

VideosComments ⋅ Sep 14, 2013
The HYPEBEAST comment section has long served as a place where our diverse readership can voice its opinion. Although most of the time it’s just plain hate or spam, there are a few occasions where we come across a particular comment that makes...

A Further Look at Baracuta’s “Since 1937″ G9 Harrington Jacket

VideosComments ⋅ Sep 10, 2013
With the launch of Baracuta’s new website and online store, we decided to take a deeper look at one of its most celebrated pieces of outerwear throughout history, a piece that both dates back to the late 1930s and is synonymous with British men...

Capturing Tokyo in the atmos x Reebok Classic Leather Mid 30th Anniversary

VideosComments ⋅ Sep 6, 2013
Tokyo’s Harajuku neighborhood is a conflux of subcultures, each boiling and melting into each other; at any given moment, a flock of loudly-dressed, heavily-accessorized teenagers might pass one’s eyesight, across the street might stand t...

A Conversation on Style with Kendrick Lamar

VideosComments ⋅ Sep 2, 2013
Fashion and hip-hop have long gone hand-in-hand – from Run-D.M.C.’s donning of the laceless adidas shell toes to the ubiquitous Air Force 1 and, more recently, the appropriation of high fashion labels like Givenchy, the musical genre and...

Taking the New 2014 Audi R8 V-10 Plus for a Drive

VideosComments ⋅ Aug 27, 2013
For our latest video, we take a closer look at the new revamped version of the Audi R8. Deemed the Audi R8 V10 Plus, this version sees an increase of 25 horsepower to its NA 5.2-liter V10 engine, which is matted to a seven-speed dual clutch transmiss...

HYPEBEAST Eats… mastermind JAPAN x HIDE-CHAN Ramen

VideosComments ⋅ Aug 23, 2013
Collaborating with brands outside of the realm of fashion is nothing new to mastermind JAPAN, especially now with its imminent finale drawing near. As one of its extensions outside of clothing, food has been an area the Japanese brand has paid a visi...

HYPEBEAST Spaces: Hing Yeung of HKST’s Ebell Theatre Loft

VideosComments ⋅ Aug 22, 2013
Tucked away within the richly archaic Ebell Theatre in Long Beach, California is a large, vaulted duplex – wildly colorful, yet elegantly minimal. The space is occupied by one Hing Yeung, creative director of creative agency Hong Kong Stunt Team (HKS...

RETROSPECT: Collector Robert Brooks Shows Us His Made in Spain adidas Boston

VideosComments ⋅ Aug 16, 2013
Robert Brooks joins us again to go over another vintage adidas model from his coveted collection. This time, Brooks displays an early edition of the adidas Boston — a trainer that pays homage to one of the world’s oldest annual marathons...