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HYPEBEAST Eats… Smokey Tails at the Night Tales Market

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Helmed by a collective of like-minded individuals with an interest in fine food, experimental bars and nightlife, Night Tales was launched last month as a six-week project celebrating London’s gastronomy and music culture. Transforming a emptie...

Jay Gordon Discusses the Hidden Bodega and the Reebok Classic Leather “U.S.B.D.G.A.”

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“To do something different and to challenge retail.” From Bodega co-founder Jay Gordon, this was the reason for starting the uniquely designed, incognito boutique. Located in Boston, Bodega gets its name via the appearance in which the st...

Foot Patrol “Winterizes” the Reebok Classic Leather Mid

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Joining us for a chat on Foot Patrol’s latest collaboration with Reebok Classic is Jimmy Horrocks. Horrocks takes us back to the days when sneaker enthusiasts paid more attention to the colorway rather than what particular new model was being r...

Wood Wood Celebrates OUTRUN 2013 with UNDERCOVER x Nike GYAKUSOU

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Since its inception in 2002, Wood Wood has been an active player in Copenhagen’s young, creative community. Through its selections of brands, Wood Wood not only provide a hub for fashion in the city, but also promotes the intersection of sports...

Danny Waserstein of Shoe Gallery Discusses the “Flamingoes at War” Reebok Classic Leather 30th Anniversary

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Closing out the year for collaborations between Reebok and its Certified Network & Affiliates program, we venture south to Miami’s Shoe Gallery boutique. As an owner that is more interested in having a good conversation with his customers t...

A Conversation on Mens Denim with Paige Adams Geller

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The latest A Conversation with joins us with model-turned-designer Paige Adams Geller. Walking us through the Los Angeles-based manufacturing facilities of Paige Denim, the denim aficionado tells of her early beginnings as a fit-model, essentially ta...

Jay West Goes Over the Gift and the Curse of Harlem

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The next HYPEBEAST video takes us to the works of New York-based artist Jay West. Growing up in Harlem, West recalls how his early introduction to painting helped steer him to his current path, keeping him challenged while acting as his life raft. Ha...

Crooked Tongues Channels the ’90s for its Reebok Classic Leather 30th Anniversary “Wannabe”

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Recently, HYPEBEAST caught up with two lively individuals from the Crooked Tongues team; Mubi Ali, buyer and general manager; and Gary Warnett, celebrated “doer” of sorts and living, breathing footwear encyclopedia. Joining us for an inte...

Pharrell Williams and Daniel Arsham Breakdown the Casio MT-500 Volcanic Ash

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As previewed over the summer, designer, producer and general polymath Pharrell Williams teamed up with artist Daniel Arsham to produce a new set of sculptures. The project centered around the Casio MT-500 – a relatively obscure keyboard instrument, b...

Nicola Formichetti Officially Launches #DIESELTRIBUTE

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Nicola Formichetti recently assumed the reins of Italian lifestyle label Diesel as their first-ever artistic director. His efforts have been largely to provide a reboot to the 35-year-old label via his groundbreaking vision. While his true...