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Taking the New 2014 Mercedes-Benz CLA for a Drive

Looking to appeal to a younger audience as well as to get the next generation of car buyers familiar with Mercedes-Benz engineering, the German car manufacturer introduced its newest compact sedan: the CLA. After hearing a lot of talk about the vehic...

Horfe Discusses His New Works and “Imaginarium” Exhibition

For our latest HYPEBEAST video, we caught up with legendary street artist Horfe ahead of his “Imaginarium” exhibition at Topsafe London. Hailing from the city of Paris, Horfe’s playful comic-style of graffiti can be easily recognize...

Illegal Bike Race Turned Legit – This Year’s Red Hook Criterium with David Trimble and Rockstar Games

Taken from the event’s official webpage, “The Red Hook Criterium” is an unsanctioned race series consisting of world-class road racers, track specialists, bike messengers and urban athletes competing over multiple laps around a shor...

Hostem Bespoke “The Chalk Room” with Casely-Hayford, Fleet Ilya, Globe-Trotter, JAMESPLUMB and Sebastian Tarek

Launched this month in London, Hostem expanded its retail presence into the basement of its Redchurch Street location, opening a special bespoke shop which has been dubbed Hostem Bespoke “The Chalk Room.” Designed by James Russell and Han...

HYPEBEAST Spaces: The ABV Gallery/Agency with GREG MIKE

HYPEBEAST featured Greg Mike late last year, exploring the artist’s animations. The latest edition of HYPEBEAST Spaces now explores the ABV Gallery, of which Mike is founder and creative director. In addition to the gallery space, Atlanta-based...

Mike Packer Speaks on the Early Beginnings of Packer Shoes and the Reebok Classic Leather 30th Anniversary

From its 1907 birth in Yonkers to its present day location in Teaneck, New Jersey, the family-owned-and-operated shoe store of Packer Shoes has remained faithful and proud of its roots in authenticity and heritage. Spanning three generations of Packe...

Pen & Paper: Yue Wu | Video

A different perspective is given in the latest installment of HYPEBEAST’s Pen & Paper series. Looking to change things up from the accustomed set of images, we met up with Parisian artist Yué Wu for a more thorough exploration into his earl...

A Conversation with Clement Taverniti of Still Good | Video

As the essential aesthetics of the streetwear industry mature thanks in part to the rise in style-conscious, city-dwelling gentlemen, few are able to produce a subtle blend of high-end chic with decidedly wearable street apparel like Parisian brand S...

HYPEBEAST Spaces: The Emirates Stadium – Home of the Arsenal Football Club

As part of our ongoing HYPEBEAST Spaces series that has explored various home lives and creative spaces of some of the most influential people in all of culture, we continue to dig deeper – this time focusing on the Emirates Stadium. Home to le...

Rick Williams and Roland Coit of Burn Rubber Talk Detroit & the Reebok 30th Anniversary Classic Leather

The notable creative partnership between Rick Williams and Roland Coit – collectively known as Burn Rubber – are the latest subjects as part of HYPEBEAST’s ongoing profile of various people of cultural significance. Discussing the c...

Discussing BOOST Technology with adidas

We were left much intrigued after adidas teased up with its initial BOOST video — a video showcasing the newly developed material’s immense characteristic for energy return, all the while insisting that it would ‘change ru...

PREVIEWS: Nike Barkley Posite Max “Area 72″

Part of a five-shoe collection themed after the fictitious top-secret facility in Houston, Texas, Area 72, HYPEBEAST presents the reiteration of the Nike Barkley Posite Max — a mash-up of the Max2 CB 94 and the Foamposite sneaker. Fans of the r...

A Conversation with Dee and Ricky

In the latest A Conversation With… video segment, HYPEBEAST catches up with the Brooklyn-based design duo — and brothers — Dee and Ricky. Having already showcased the twins’ forte in cuisine, it was only right that we joined t...

A Conversation with Miguel Gala of U.S. Alteration

Menswear is heavily influenced by past generations and iterations, in which certain brands look at an archetypal piece or iconic style genre and reappropriate it according to the said brand’s ethos. The result sees immaculate remakes to timeless crea...

PREVIEWS: Jordan Brand 2013 “Year of the Snake” Footwear Pack

In an earlier report, we gave audiences a look at Jordan Brand’s celebration of the Chinese New Year in the form of a “Year of the Snake” pack. A bold color palate is applied to both the Air Jordan 1 and the MELO M9 models, which pa...