Tinashe featuring A$AP Rocky “Pretend” Music Video

MusicComments ⋅ 2 days ago
Jodeb directs a cinematic tale of revenge for Tinashe’s latest single “Pretend” featuring Harlem rapper A$AP Rocky. Interlaced with scenic shot fillers, the music video builds upon a story of cheating and retaliation, up until the s...

A Preview of the Represent Clothing Fall/Winter 2014 Shadow Collection

StyleComments ⋅ 4 days ago
Represent Clothing unveils a first glimpse video of its upcoming Fall/Winter 2014 Shadow Collection. Created with the brand’s signature aesthetics, the line concentrates on quality, fits, and the commanding presence of British manufacturing. Co...

HYPEBEAST Eats… Classic Coffee – The Cubano Cortado (Condensada)

VideosComments ⋅ 5 days ago
Our next HYPEBEAST Eats coffee-based drink feature brings us to downtown Los Angeles’s Classic Coffee Cafe. Joined by Josh Stone, barista of five years, we learn to make a popular variation of the Cortado, also commonly referred to as a Gibralt...

Retrospect: Tried + True

VideosComments ⋅ 9 days ago
Our latest Retrospect video takes us back, not too far back, but just far enough for nostalgia to kick in. Joined by Tried + True founders Ricky Li and Crystal Robles, we take a look at some of the store’s carefully curated pieces. To them, it...

Essentials: Brandon Jennings Video

VideosComments ⋅ 12 days ago
During his day job, you might be familiar with Brandon Jennings as a maestro of sorts – conducting the Detroit Pistons offense with grace and finesse. Off the court though, this takes on a whole new meaning. The 24 year-old point guard is something o...

Jennifer Lopez featuring Iggy Azalea “Booty” Music Video

MusicComments ⋅ 13 days ago
After providing a bold snippet to their collaborative track “Booty,” Iggy Azalea teams up with veteran singer and songwriter Jennifer Lopez for the full visual display. Directed by Hype Williams, the video sees the duo clad in revealing s...

Stance Socks HQ: 1/3 Work, 2/3 Play

VideosComments ⋅ Sep 15, 2014
The next instalment of HYPEBEAST Spaces takes us to the grand offices of Stance Socks. Located in Orange County, California, the building features a gym, skate bowl, basketball court, and a whole lot of other amenities that are sure to leave most off...

Finding Purpose in Product Design with Oakley Eyewear

VideosComments ⋅ Sep 11, 2014
When design and performance are paramount to your brand, defining a purpose serves as the underlying goal in achieving success. Peter Yee, Vice President of Design at Oakley, speaks about the approach Oakley takes in designing brand new products. Whe...

Ken Diamond: Part 2 – Handcrafting the Koko Moccasin

VideosComments ⋅ Sep 8, 2014
Picking up where we last left off with Ken Diamond, where we learned of his early beginnings as a furniture upholsterer, we are joined once more in his Vancouver studio to go over the steps in making one of his most popular pieces of footwear —...

Agenda Las Vegas: Should Your Brand Sign Up?

VideosComments ⋅ Sep 5, 2014
As a member of the HYPEBEAST family, fledgling brands often look to us for advice on everything from developing professional email blasts to battling with relevancy and authenticity. Having covered a fair share of fashion trade shows over the years,...

IKEA Pokes Fun at Apple with “Experience the Power of a bookbook”

VideosComments ⋅ Sep 4, 2014
Parodying Apple’s simple, yet dramatic template for unveiling new products, IKEA premiered the “Experience the Power of a bookbook” campaign via its YouTube channel. Full of quips like “the battery life is eternal,” R...

Ken Diamond: Part 1 – From Upholstery to Fine Handmade Moccasins

VideosComments ⋅ Sep 3, 2014
Traditional, minimal and made of leather. This best describes the work of leather craftsman Ken Diamond. The Winnipeg, Manitoba native first honed his skills in paramount stitching in a move to the city of Vancouver, British Columbia, some twenty yea...

Creation Via Destruction with Vhils

VideosComments ⋅ Sep 1, 2014
“Destruction is inherent in all forms of creation. Even if you’re a writer, you have to destroy the white paper to pursue your craft. ” says Vhils, 27 year-old artist and curator. As one of the key figures behind Portugal’s co...

A Look Back on “Fashion Week San Diego 2014″

VideosComments ⋅ Aug 27, 2014
As summer draws to a close and with it the many international fashion weeks that introduced next year’s apparel items, we take a look back on a frequently overlooked but fast-growing hotspot for new trends, San Diego Comic Con. On the scene and...

Arnette Musicians: Eyes and Ears with Mike Relm

VideosComments ⋅ Aug 26, 2014
After kicking off the Arnette Musicians series with Del The Funky Homosapien, we’re back with turntablist, DJ and VJ Mike Relm. Instantly recognizable by and inseparable from his glasses since he was young and a particular fan of Arnette’...