WEAK BECOME HEROES
"A MASK FOR THE BODY"
Sometimes beautiful things can come out ugly and feelings of unhappines can lead to great accomplishments later in life.
Weak Become Heroes, from Holland, aren't at that point yet, but the brand came together when the two originators worked at (different but equally boring) advertising companies.
With a tiny budget but lots of ideas and a strong feeling of knowing what they didn't want, they paved their own path.
Do it yourself, try hard and you will become a hero, that's the message. Mexican wrestling masks are the sign and serve as 'the mask for your body.'
Nobody needs a hero when they can be one themselves.
Every piece of clothing comes with a homemade copied magazine, displaying all the sketches and inspiration behind the designs. The process of a sketch evolving into a final product is exactly what Weak Become Heroes stands for and these guys show that with the right attitude and state of mind, there are no boundaries.
(Streetwear Today - Issue IV/October/November/December 0