I dunno the nuswag thing doesnt look too legit really. but thats just my opinion. I didn't look into it too much so maybe i shouldnt say. What you need is to be on a site that gets hits....or just open your own thing man. I bought a website for mad cheap and got shit going.
if you dont wanna go through the trouble of buying space online and getting someone or urself to code it, why not look into sites like big cartel. You just need to get your stuff up somewhere so you can link ppl. Make stickers and put the url of your shop, wherever it is, on the sticker and give em out and put em up.