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Hypebeast. Driving Culture Forward
Presented by
CUPRA
From the release of the latest Leon and Formentor models to the announcement of its design house, Hypebeast heads to the World Premiere to find out more.
The retro design nods to the year that the brand’s famous Swoosh first appeared on its Cortez running shoe.
The company’s net sales reached $1.48 billion USD in the three-month period, down from last year’s revenues of $1.51 billion USD in the same quarter.
Featuring parkas, polos, joggers and more inspired by vintage tenniswear designs from the ’70s and ’80s.
Attaching AI-detecting metadata to each piece of content shared.
Arriving with a vinyl record featuring the engine sounds of several Lamborghini vehicles.
Working with REMIO VTS and Noelle Lee on the graphics, and tapping Carlisle Aikens to front the lookbook.
Andy Serkis will direct and star in the movie.
The Australian Miami Heat player also designed one of the four silhouettes.
The exhibition is on view in Düsseldorf until September 8, 2024.
