From what I remember, launch titles on the 360/ps3 were only a little better looking than last minute xbox 1 titles. It wasn't until games like gears of war starting to come out did people realize the graphic power of next gen.
IMO pc gaming is never crossing over into casual gaming markets. There will always be a demand for consoles. The overlap of people that are interested in upgrading computer parts and people that want to pick up a hyped new game to immediately play is not as big as people think. If you think consoles are only for kids and "sports games" players, you are misinformed.