Streetwear Dissertation Research: Wanting discussion/opinions from you on branding and "culture"

I'm doing a dissertation/thesis on streetwear brands, the consumption and marketing of it etc.
 I'm not by standards that involved or that knowledgeable about streetwear beyond talking to friends who are into it or just plain observation, so I'm pretty new to it all. I've been reading threads trying to grasp the different cultures, music and activities that streetwear consumers are into. I'd really like to discuss topics like what introduced you to these sort of brands e.g. Stussy, Obey, or even newer independent labels. What attracts you to specific ones? Do you find it's mostly through music, skating or just the people you've been around? What's the culture like surrounding it? How far do you go to find limited edition or vintage gear that no one else has? 

For example, before I started my dissertation I noticed that more and more people were wearing these sort of brands at hardcore shows. People getting into collecting Nike Air Max, wearing Commes Des Garcons etc, which was never really present in that community before. Odd Future hype definitely boosted mass popularity I think, couple of years ago. Do you think that's changed how you shop and look for brands, knowing that everyone is getting into it? Obey for example?

Would be good to get some feedback on this thread. Please don't be a dick about it, this stuff is pretty time-consuming and I just want to see your opinions, views on streetwear branding etc. Would be good to get detailed responses too, but otherwise just talk! Thanks.

just some advice. start narrow and bring the broad in to support. here, you're starting very broad and looking for specifics to back it up.

otherwise, you won't have a thesis/dissertation, just an essay.

just some advice. start narrow and bring the broad in to support. here, you're starting very broad and looking for specifics to back it up.

otherwise, you won't have a thesis/dissertation, just an essay.

Yeah, I'm aware how vague I sound. I do have a specific question or "topic" I'm basing it around (It's on a concept called Tribal Marketing; creating brand communities through sponsorship and providing platforms of communication) but I wanted to just get any sort of feedback, rhetoric and what interests people. This is in the basic, early stages really. But thanks for your advice anyway!

look at the box logo,
look with your heart
it will all become clear,
anyways yeah fuck oddfuture,there def not from a couple of years ago, they just came into the big picture like a year and a half ago i think-well thats when i started hearing about them-most people who have been wearing streetwear for a long time wear it because they like it and want it-not because some faggots wear it
search up people like nigo, james jebbia, pharrell, and a few others who have redefined the meaning of streetwear

Odd Future? Nah. Clipse, Wayne and Pharrell. 

Odd Future were the ones to really teach suburban white kids about supreme, huf, etc. imo.. Wayne was never into that shit..he only started wearing vans, high socks, tight jeans, skate shit, around the time Tyler was blowing up.

Pharrell more behind the scenes imo, not that many kids know who he is or his whole style tbh