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January 9, 2013 @ 04:24 PM
crushtina

Post: 9

Join Date: Jan 2013

I'm doing a dissertation/thesis on streetwear brands, the consumption and marketing of it etc.
 I'm not by standards that involved or that knowledgeable about streetwear beyond talking to friends who are into it or just plain observation, so I'm pretty new to it all. I've been reading threads trying to grasp the different cultures, music and activities that streetwear consumers are into. I'd really like to discuss topics like what introduced you to these sort of brands e.g. Stussy, Obey, or even newer independent labels. What attracts you to specific ones? Do you find it's mostly through music, skating or just the people you've been around? What's the culture like surrounding it? How far do you go to find limited edition or vintage gear that no one else has? 

For example, before I started my dissertation I noticed that more and more people were wearing these sort of brands at hardcore shows. People getting into collecting Nike Air Max, wearing Commes Des Garcons etc, which was never really present in that community before. Odd Future hype definitely boosted mass popularity I think, couple of years ago. Do you think that's changed how you shop and look for brands, knowing that everyone is getting into it? Obey for example?

Would be good to get some feedback on this thread. Please don't be a dick about it, this stuff is pretty time-consuming and I just want to see your opinions, views on streetwear branding etc. Would be good to get detailed responses too, but otherwise just talk! Thanks.
January 9, 2013 @ 05:01 PM
SHARKlN

Post: 5135

Join Date: Apr 2012

just some advice. start narrow and bring the broad in to support. here, you're starting very broad and looking for specifics to back it up.

otherwise, you won't have a thesis/dissertation, just an essay.
January 9, 2013 @ 05:41 PM
Hades

Post: 190

Join Date: Jul 2012

Location: 404

I found out about "streetwear" thru luck.I saw a store with dope looking tees and shit inside it and decided to see what it was all about.My friends found out about it thru me and their other friends/associates I guess found out about it thru them and so on and so on.its more of a monkey see monkey do type thing nowadays.
January 9, 2013 @ 10:21 PM
crushtina

Post: 9

Join Date: Jan 2013

just some advice. start narrow and bring the broad in to support. here, you're starting very broad and looking for specifics to back it up.

otherwise, you won't have a thesis/dissertation, just an essay.
Yeah, I'm aware how vague I sound. I do have a specific question or "topic" I'm basing it around (It's on a concept called Tribal Marketing; creating brand communities through sponsorship and providing platforms of communication) but I wanted to just get any sort of feedback, rhetoric and what interests people. This is in the basic, early stages really. But thanks for your advice anyway!
January 9, 2013 @ 10:55 PM
99%Shit

Post: 3279

Join Date: Oct 2009

Location: Ontario

Odd Future? Nah. Clipse, Wayne and Pharrell. 

narsha.narsha.narsha

January 10, 2013 @ 12:28 AM
oneallah

Post: 2893

Join Date: Mar 2012

Location: in yo closet

look at the box logo,
look with your heart
it will all become clear,
anyways yeah fuck oddfuture,there def not from a couple of years ago, they just came into the big picture like a year and a half ago i think-well thats when i started hearing about them-most people who have been wearing streetwear for a long time wear it because they like it and want it-not because some faggots wear it
search up people like nigo, james jebbia, pharrell, and a few others who have redefined the meaning of streetwear
January 10, 2013 @ 12:32 AM
loofy

Post: 366

Join Date: Mar 2012

Location: Chicago

Odd Future? Nah. Clipse, Wayne and Pharrell. 
Odd Future were the ones to really teach suburban white kids about supreme, huf, etc. imo.. Wayne was never into that shit..he only started wearing vans, high socks, tight jeans, skate shit, around the time Tyler was blowing up.

Pharrell more behind the scenes imo, not that many kids know who he is or his whole style tbh
January 10, 2013 @ 03:25 AM
99%Shit

Post: 3279

Join Date: Oct 2009

Location: Ontario

Younging. 2006. BAPE, BBC, The Hundreds, Supras, Crooks, 10 Deep, this shit was huge then. Tyler the Creator, lol. Strictly Ice Cream, Bathing Ape and BBC rocker.

narsha.narsha.narsha

March 12, 2014 @ 09:41 AM
andrewalpert4

Post: 2

Join Date: Mar 2014

Location: London, UK

At my dissertation writing time I found Coursework Labs. You guys should try them as i have good experience with this company.
March 12, 2014 @ 03:32 PM
totalespionage

Post: 1549

Join Date: Sep 2010

Location: DMV

Like 2004 in 9th grade I started to fuck with SB Dunks and other Nike athletic shoes and then streetwear soon followed and it was all downhill from there.
March 12, 2014 @ 05:49 PM
w)entandrew

moderator

Post: 9560

Join Date: Oct 2007

Location: 707/562

came here to read the LRG thread every day back in 07.

back then this streetwear shit wasn't as 'mainstream' as it is now.  would only see the majority of these brands in pictures on the internet, plus a couple pinoids around my junior college. Once the rappers and celebs latched themselves onto this lifestyle it was a wrap.  Thanks to tumblr and instagram, the average ass person was introduced to a lot of the shit that they normally wouldn't see unless they were on a messageboard like hypebeast, iss, sufu, 5th d etc. 

the internet made what we do 'cool' over the past few years. we definitely influenced a lot of this culture.  All the shit we used to wear, or clothes that look exactly the same are now found at your local mall.  Streetwear brands will do anything to stay relevant thesedays.  This includes collabos with musicians, artists, actors, athletes.. and while some of these projects are cool, we see a lot of people get collabs with brands like neff(lul). pretty corny in the eyes of us hypebeasts, but OMG so kewl snoopdawg beanie copped from zumiez for all the regular streetwear consumers. 

now as hypebeasts, our taste has matured along with the real streetwear brands we still identify with.. whereas these brands that popped up and the big brands that are 'selling out' are still copying the aesthetic that we were on back in like 09. 

don't know if any of that makes sense. ranting whilst pooping.

Forum Administrator • @HOYITSDREW

March 12, 2014 @ 06:30 PM
dirtyandypants

Post: 472

Join Date: Oct 2008

Streetwear's moved from being about exclusivity to being the standard. 

You used to buy Supreme to be cooler than everyone else. Now you buy Supreme in order to fit in with everyone else. This change happened really quickly. Now every HS/college dude who was into the exclusivity is salty because their spot's blown up by young rich kids. At the same time, they're too broke to buy better jawnz because they don't have real jobs yet. 

Hence, you now have a bunch of broke college boys tryna maintain their cool by buyin the cheapest visvim items: FBTs. 

buy my bape x wtaps jungle jacket: http://hypebeast.com/forums/apparel/214927#4349549

March 12, 2014 @ 06:40 PM
flu

Post: 375

Join Date: Mar 2013

I got into streetwear through my friends that lived in my neighborhood. I followed the monkey see monkey do thing and to be honest probably still am. The only thing is that I buy stuff I like to wear so it feels justifiable to me. The thing that attracts me to certain brands is now the exclusivity of it or if I like the product and meaning behind it I will buy it.

WTB: Supreme Quilted Satin Bomber Sz: Med.

March 12, 2014 @ 06:44 PM
flu

Post: 375

Join Date: Mar 2013

Streetwear's moved from being about exclusivity to being the standard. 

You used to buy Supreme to be cooler than everyone else. Now you buy Supreme in order to fit in with everyone else. This change happened really quickly. Now every HS/college dude who was into the exclusivity is salty because their spot's blown up by young rich kids. At the same time, they're too broke to buy better jawnz because they don't have real jobs yet. 

Hence, you now have a bunch of broke college boys tryna maintain their cool by buyin the cheapest visvim items: FBTs. 
I agree with this statement fully. The purchasing of FBT's and visvim seems extreme in order to remain 'cool' in someone else's eyes. I think the whole cool factor and looking for approval between men is what has our ideals messed up. In order to gain that approval some will go great lengths to get it. ex: buying overpriced clothes.

WTB: Supreme Quilted Satin Bomber Sz: Med.


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