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October 10, 2010 @ 08:42 PM
glennboy

Post: 1936

Join Date: Jun 2007

Location: Colorado

can somebody explain to me the basis of market research.
like i gotta find some info for 3 cities and i dont know where to begin.
its for a business idea with my group and they seem to be no help, ive googled, wiki'd aint found shit

HB please help

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October 10, 2010 @ 08:45 PM
wcac26

Post: 160

Join Date: Feb 2010

you're doing it wrong. research harder
October 10, 2010 @ 08:51 PM
STI Guy

Post: 4516

Join Date: Jan 2007

Location: nyc

you're not telling us enough.
October 10, 2010 @ 09:02 PM
glennboy

Post: 1936

Join Date: Jun 2007

Location: Colorado

^ its about a home decor business (not my idea) what else you need

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October 10, 2010 @ 09:15 PM
WojieWorldPeace

Post: 2511

Join Date: Mar 2008

Location: Buffalo, NY

How about like what type of information you are trying to look up for each city?

Buffalo Bills till I die.

October 10, 2010 @ 09:31 PM
glennboy

Post: 1936

Join Date: Jun 2007

Location: Colorado

^ thats what i dont know, they just said "you got market research glenn, google it to find out what its about" as i did so i have yet to find anything

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October 10, 2010 @ 09:33 PM
STI Guy

Post: 4516

Join Date: Jan 2007

Location: nyc

wow this can take all night if we're gonna help you. dude... what is the assignment????
October 10, 2010 @ 09:34 PM
Molly Wopp

Post: 1152

Join Date: Dec 2007

Location: A City Near You, CA

October 10, 2010 @ 10:22 PM
glennboy

Post: 1936

Join Date: Jun 2007

Location: Colorado

my teacher split us into groups of 4 in my entrepreneurship class, we have to come up with an idea that we think will be a successful business idea and i guess we decided on a small home decor business and i was assigned to look up the market research in Denver, Colorado Springs and Pueblo. all my group leader told me was "glenn, market research, pueblo denver colorado springs, alright?" then i was like "alright sure"

and she didnt explain it any further than that, she said use google

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October 10, 2010 @ 10:26 PM
STI Guy

Post: 4516

Join Date: Jan 2007

Location: nyc

well find out what's popular home decor stuff in that area. you're on you own now.
October 10, 2010 @ 10:29 PM
AG_23

Post: 279

Join Date: Sep 2010

well find out what's popular home decor stuff in that area. you're on you own now.


greatest help ever.
October 10, 2010 @ 10:31 PM
wcac26

Post: 160

Join Date: Feb 2010

build an ikea in each of these cities. cool?
October 10, 2010 @ 10:33 PM
STI Guy

Post: 4516

Join Date: Jan 2007

Location: nyc

greatest help ever.


hahah great use of sarcasm. at least it gives him some direction.
October 10, 2010 @ 10:34 PM
kmz

Post: 896

Join Date: Mar 2008

Location: LA

christ are u retarded
October 10, 2010 @ 10:48 PM
glennboy

Post: 1936

Join Date: Jun 2007

Location: Colorado

hahah great use of sarcasm. at least it gives him some direction.


thanks bro

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October 10, 2010 @ 11:44 PM
originalhype

Post: 403

Join Date: Sep 2010

Location: Los Angeles, Ca

market research = demographics, age, annual salary, population of the city, who are your buyers.

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October 11, 2010 @ 01:34 AM
DBCEE

Post: 1267

Join Date: Dec 2007

Location: SFC

my teacher split us into groups of 4 in my entrepreneurship class, we have to come up with an idea that we think will be a successful business idea and i guess we decided on a small home decor business and i was assigned to look up the market research in Denver, Colorado Springs and Pueblo. all my group leader told me was "glenn, market research, pueblo denver colorado springs, alright?" then i was like "alright sure"

and she didnt explain it any further than that, she said use google


Im pretty sure what your looking for is demographics/psychographics. Researching your potential market that you will want to supply your product or service to. I did a project just like this last semester. Google claritas and go to that website and type in the zip codes of the cities you need and all the info comes up.
October 11, 2010 @ 06:17 AM
Joe_

Post: 2742

Join Date: Apr 2007

Location: Australia

you can probably ignore all the posts bar the two on this page
October 11, 2010 @ 11:29 AM
jay tee

Post: 177

Join Date: Aug 2007

Location: Winston-Salem, NC

What you need are demographics for each city, especially the demos and salaries for your target market (i.e. ages 18-34). You should also research each city to find out how many home decor stores (both big box chains and locally owned) are in each city, and their areas of concentration (are there more in the downtown areas, or rurally). If possible, I would also try and find some information about the volume of these stores and any sort of sales data that you can track down. These should be your fundamentals for market analysis.
October 11, 2010 @ 01:50 PM
Jackson12

Post: 364

Join Date: Aug 2009

Location: Ottawa

market research is literally what it says. telephone, or something like door to door surveys to gather information. jay tee seems to have his shit on point and his answer looks more like trying to compare if your store would be able to work in those areas.

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