You kids ever heard the expression "nothing in life is free"?
I could see if this were some sort of game site where actual skills would apply, but there's nothing to do here. You can't just simply get something. I also feel that this "game" applies bullshit to your "points," such as if you had 100 points, all items would be 101 points and as soon as you gained those points, they'd all be sold out, lol. This is almost a very good marketing/advertising scheme where they'd see which thing consumers would like more, then they'd put them on the market.
Free stuff all the time.