I think hip-hop is following the same path as rock and roll did it's just that it's happening in a different time. When rock and roll started out, it was black music, through and through. Record labels saw an opportunity to make a profit off of it but they needed to make it more palatable for white audiences because white people were the ones who had money to spend on music. They made a few changes, found some white artists and, over the course of a few decades, the market was saturated with white musicians.
I see white artists making money in hip hop now more than ever. I don't think that it's the record labels who are leading to the rise of the white artist, honestly I think it's the fans. Hip hop has been supported economically by white fans ever since the gangster rap movement in the early 90's. As time has gone on, there has been a gradually increasing demand for white artists as white fans look for musicians who have had shared experiences and stories.
TLDR
I think there will be more and more white artists telling white stories. The age of the black rapper is slowly fading.
QFT. That said, I think Mac Miller and Yelawolf are tight dudes, everyone in the industry thinks they're trill, even though Mac's rapping isn't my cup of coffee. Never heard the other upcoming white rappers, but the end is nigh for black control of the industry. The music goes toward the dollars, and as the record execs use up the often faked thug image, you're just left with a bunch of pretty boy black rappers (Big Sean, Drake, Kid Cudi) that can easily be replaced with a white counterpart if said counterpart isn't corny like many white rappers come off. It's gonna be a slow change though. White guilt has caused liberals to basically hand a good portion of pop music over to the niggas.
I'm just praying black America gathers enough wealth to improve BET and have a culture that stands on its own two feet, all before our control of hip hop fades away. We're just thriving off of white dollars, and without 'em, Ksnye would still be jacking off under his mom's roof and Wayne would be slanging rocks with a gat always on safety (so he doesn't shoot himself again).
As for the women, Iggy Azalea is about to kill shit with T.I. as her manager. Kreayshawn fucked up her chance, but Iggy has skills and an unstoppable fan base: white every suburban teenage girl in America.
