August 16, 2013 at 05:34:55 Aug 16, 2013 @ 05:34
So I have been working on my own company for a while now (not trying to do a free promo so I wont mention it). I am now ready to launch for fall. I am just wondering what type of lookbook do companies send to stores to show them their season products. To they send illustrated blank shirts with the design before production to have a better idea on how much to produce or do they produce make a lookbook with or without models and send that out? Once again im not asking how to get into stores but what type of lookbook to send them when they ask me for one and when? before or after production?