Price Point for new brands

April 29, 2013 @ 04:04:05
Hey I just started my brand last Nov. and I've been having a tough time
figuring out what pricing should I put my items since we kinda just
started this thing out. We just started getting our stuff professionally
screenprinted on our last 2 collections and our sales have been ok. I
guess my first question is 1. Whats "cheap" nowadays and 2. do people
want an item more if the price is high because they feel like its a
sought after high quality item or do does it not matter really and the
price doesnt make people feel a certain way. My last question is 3. How
long does a brand usually wait to jump the price up to at least the 20s
and 30s. Like i said we're pretty much a baby in this streetwear game so
bear with me lol
April 29, 2013 @ 11:04:44
if you do some searching in the new brand discussion thread, i remember seeing a pretty in depth discussion concerning price points a few weeks ago
April 29, 2013 @ 17:14:36
if you do some searching in the new brand discussion thread, i remember seeing a pretty in depth discussion concerning price points a few weeks ago
oh ok im playing with our price now since we only got 6 months under our belt we really cant be charging $32 for a tee yet but i was just asking to find out whats too low, its tricky.

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April 30, 2013 @ 06:41:03
sooo something around 20-25 bucks maybe
May 01, 2013 @ 16:24:02
I charge 2x wholesale price. If you are wanting to increase the price at some point I would do it  when you see that your shirts are constantly selling out. If you increase your price just because you've been around now for 1 year or what not, but aren't selling out of anything you're just going to shoot yourself in the foot IMO.

Jaefields | www.jaefields.com |

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May 02, 2013 @ 06:16:35
thanks I appreciate the advice....so increase it in small increments when you start selling out and have great product placement in the music industry and on socialites i guess.
May 03, 2013 @ 22:07:41
Yea gotta get the name first then people will pay out the ass if u can last as long as gucci u can start charge 200$ for blank tees and ppl will buy lol
May 03, 2013 @ 22:52:34
what the hell....so would you buy a tshirt from a new brand for like $15 or would you rather a tee start from $20 for you to consider buying it
May 03, 2013 @ 23:04:41
If the design is nice I would pay 20$ but I'm sure you would see more sales at $15 .
May 03, 2013 @ 23:05:38
And if you choose to do 20 make the price 19.99 because then people still see it as under 20 dollars
May 05, 2013 @ 00:54:56
Somebody delete this piece of ____. How you delete threads bruh?
May 20, 2013 @ 18:06:14
@etangels ( http://instagram.com/etangels ) ...$24
May 22, 2013 @ 06:17:38
depends on your quality to be honest

DS White Pyrex shorts size L: 150 shipped DS PCL Tee size XL: 230 shipped PM me.

May 26, 2013 @ 05:11:41
well i think we're just gonna saay fuck i tand break the $20 barrier thats set up for new brands. Kinda like how peglegnyc did it. Man where is Pegleg they killed the game for awhile
May 27, 2013 @ 12:55:26
i think dertbag is a pretty good example of increasing prices vs growing popularity

when they first started tees were like $15
then they went to the mid 20's when they started building a "buzz"
now their standard is 30-40

it's not just the fact that you can get away with selling at a higher price when you're more popular though, you also have to take into account that more popularity (generally) means more wholesaling
June 05, 2013 @ 05:36:36
hmmmm thats something to think on too thanks for the insight..wise words
June 05, 2013 @ 23:46:05
$20 dollars I think, but if the design and quality is good id pay $30
June 07, 2013 @ 19:20:59
What about crew necks and hoodies? What price point for those?

www.2CommaKid.com

June 14, 2013 @ 18:11:49
For any item you have to balance the price points based on what your goals are. If you want to have more product out so people know who you are, than you sell for a lower price. If your cost to a shirt is 5-$8 dollars and you want to get more out, then you will have to sell for $15 or so. If you see people liking the design enough, then you can charge $20+    It doesn't do any good to sell a shirt for $30 dollars if you are a new brand, unless you want no one to know about you. Always be ready to tell someone what the brand means. Don't come up with a name and then not be able to explain why.... 

Revive Brand Co: www.revivebrandco.com

June 14, 2013 @ 20:25:01
For any item you have to balance the price points based on what your goals are. If you want to have more product out so people know who you are, than you sell for a lower price. If your cost to a shirt is 5-$8 dollars and you want to get more out, then you will have to sell for $15 or so. If you see people liking the design enough, then you can charge $20+    It doesn't do any good to sell a shirt for $30 dollars if you are a new brand, unless you want no one to know about you. Always be ready to tell someone what the brand means. Don't come up with a name and then not be able to explain why.... 
thanks for the advice
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