In 1992, the word Cavotu was born while I was working on an art project in my 6th grade classroom. The details of the assignment have long been forgotten but the artistic dedication became the catalyst for a more substantial endeavor.
Fast-forward the tape to 2005. The post college advertising career idea quickly vanished as I submerged myself into the family restaurant, slaving away seven days a week for someone else's dream. Creatively I was bored out of my mind. Then LOVE appeared and inspired a whole new level of confidence. This new spark caused multiple chain reactions, as my sketchpad graphics quickly became screen-printed designs. An apparel line was established, naturally dubbed: Cavotu.
Life launched quite a few curved balls over the years, I was forced to shelf my passion project. The roller coaster continued to destroy everything and anything that I had come to know as normal but somehow I survived. Calm seas never made a good sailor is now tattooed on my forehead. I have come to appreciate life from a fresh perspective as I embrace the concept of Do more of what makes YOU happy. This brief hiatus is definitely behind us, it's time to charge forward.
Today Cavotu still embodies surf/skate culture, drawing inspiration from life experiences and subjective reflections of all things California. The importance of style, fit and comfort is thoroughly meditated upon. Seasonal collections are created in limited quantities and sold exclusively online. Our new collection was just released on 11/12/13.
Thanks to those that have been down since day one and welcome to those who just got on the ride.
-Joey Cavotuhttp://www.cavotu.com/ http://www.cavotu.blogspot.com/ http://www.instagram.com/cavotu