New Brands - Marketing Ideas. Ways to Market your brand.

Your product isn't going to sell unless you market it properly. This forum is for people to share and express their ideas/views on how to advertise your company effectively. I recently started a brand and have been having some trouble thinking outside the box for an effective marketing campaign. Whether it be internet videos or sponsoring, which do you think works best?

Its very hard to get your name out there but I have doubled the views on my site due to Hypebeast. noneotherclothing.bigcartel.com

If you're a customer of the market, then you know how to sell in that market, you're just over thinking it.

You have a new clothing brand, you need a few things:

-Good design(s)
-Great lookbook
-Celebrity cosign
-Local clout/Reputation of being a trendsetter in your area



Start with the first one, the most obvious one, you need to have good designs. I don't think I need to really explain that one. You're going to need a great lookbook if you don't plan on having celebrity cosign (celeb cosign does help a lookbook though). The lookbook needs to showcase the pieces in whatever setting your brand is meant to represent (at least IMO, those are the strongest lookbooks). But you have to be careful that the activity in the lookbook doesn't outshine the clothing to a point where you forget to look at the pieces and you're just looking at what the people are doing. There was a brand a couple seasons ago that had people smashing TVs and setting things on fire, and by the third picture I had completely forgot it was a lookbook because the action in the picture was outshining it. Just be balanced with the lifestyle and the pieces in the lookbook and you'll be good. Celebrity cosign is ALWAYS great for marketing. You have to know the right people to send merchandise to though. You have to keep your ear to the streets for the hot artist now and the next hot artist. You also need to check for celebrities friends because that's often an easy way to get the bigger celebrity see your piece. And finally, local clout can be GREAT. Let's say you're in high school and you start a brand, wear your shirt to school, people will ask, you tell them it's yours and people will want to buy it. My friends and I started a brand my Senior year of HS, we made $700 in a month off 75 shirts in our HS alone because I was known as "the white boy with the shoes/expensive clothes" and my other friends had real popularity where everyone knew their name and whatnot.

Other things to keep in mind:

1. Organic. Make sure you force as little as possible. If you can't think of anything new, don't panic. And don't worry about keeping up with your demand as much as an Econ or Marketing class will tell you. In this market, you can drop one item a season and it will sell out instantly IF you have the right mixture of things, look at 40oz Van, he dropped ONE hat and made 11k off it about 6 hours.
2. Exclusivity. People love to know they have the only one of one of few of anything. Don't be afraid to produce ONLY 25 of a design and never produce it again. It helps build hype from those that miss it because they'll be ready for the next release and those that miss that one will be waiting for the next release and so on.
3. Give back. A lot of bigger companies have loyalty discounts and free something after you buy so many things. I haven't seen or heard of any brands really have anything like that. I feel like a brand that gives back to the people and spends some money on things for them will see it returned to them ten fold by the customers.

I think that's more than enough free game. Lol

If you're a customer of the market, then you know how to sell in that market, you're just over thinking it.

You have a new clothing brand, you need a few things:

-Good design(s)
-Great lookbook
-Celebrity cosign
-Local clout/Reputation of being a trendsetter in your area

Start with the first one, the most obvious one, you need to have good designs. I don't think I need to really explain that one. You're going to need a great lookbook if you don't plan on having celebrity cosign (celeb cosign does help a lookbook though). The lookbook needs to showcase the pieces in whatever setting your brand is meant to represent (at least IMO, those are the strongest lookbooks). But you have to be careful that the activity in the lookbook doesn't outshine the clothing to a point where you forget to look at the pieces and you're just looking at what the people are doing. There was a brand a couple seasons ago that had people smashing TVs and setting things on fire, and by the third picture I had completely forgot it was a lookbook because the action in the picture was outshining it. Just be balanced with the lifestyle and the pieces in the lookbook and you'll be good. Celebrity cosign is ALWAYS great for marketing. You have to know the right people to send merchandise to though. You have to keep your ear to the streets for the hot artist now and the next hot artist. You also need to check for celebrities friends because that's often an easy way to get the bigger celebrity see your piece. And finally, local clout can be GREAT. Let's say you're in high school and you start a brand, wear your shirt to school, people will ask, you tell them it's yours and people will want to buy it. My friends and I started a brand my Senior year of HS, we made $700 in a month off 75 shirts in our HS alone because I was known as "the white boy with the shoes/expensive clothes" and my other friends had real popularity where everyone knew their name and whatnot.

Other things to keep in mind:

1. Organic. Make sure you force as little as possible. If you can't think of anything new, don't panic. And don't worry about keeping up with your demand as much as an Econ or Marketing class will tell you. In this market, you can drop one item a season and it will sell out instantly IF you have the right mixture of things, look at 40oz Van, he dropped ONE hat and made 11k off it about 6 hours.
2. Exclusivity. People love to know they have the only one of one of few of anything. Don't be afraid to produce ONLY 25 of a design and never produce it again. It helps build hype from those that miss it because they'll be ready for the next release and those that miss that one will be waiting for the next release and so on.
3. Give back. A lot of bigger companies have loyalty discounts and free something after you buy so many things. I haven't seen or heard of any brands really have anything like that. I feel like a brand that gives back to the people and spends some money on things for them will see it returned to them ten fold by the customers.

I think that's more than enough free game. Lol

Do you have a brick and mortar store? What are some ways to promote your store and store location w/ out being tacky, cliche, etc. You want to drive people into the store but you don't want to be like a Chinese Takeout slipping coupons under peoples doors or have a dancing guy on the street holding your sign like a carwash.

Any ideas?

Its very hard to get your name out there but I have doubled the views on my site due to Hypebeast. noneotherclothing.bigcartel.com

Do you just post your stuff around the forums man? Thats awesome that you've doubled your views.

Marketing your brand can be one of the hardest/funniest ways of branding. The best fundamentals to lay down would be to have a good social outlet. Having facebook, twitter accounts, tumblr/blogs, and Instagram help out a lot. A lot of your marketing depends on your "target" or what you claim it to be. Definitely putting pictures up on here and having your own thread can help. It doesn't mean you're going to have a lot of sales just based off of doing these things. Designs need to be solid, good quality materials, and at least have a good story about your brand. Having rappers and other "celebrities" rock your stuff is always a plus. Sticking slapping everything can work too. Hope some of this helped y'all. Stay Divided!

http://thedividedminds.com/

http://store.thedividedminds.com/

http://hypebeast.com/forums/fashion-brands/169080/?topic_page=1

Marketing your brand can be one of the hardest/funniest ways of branding. The best fundamentals to lay down would be to have a good social outlet. Having facebook, twitter accounts, tumblr/blogs, and Instagram help out a lot. A lot of your marketing depends on your "target" or what you claim it to be. Definitely putting pictures up on here and having your own thread can help. It doesn't mean you're going to have a lot of sales just based off of doing these things. Designs need to be solid, good quality materials, and at least have a good story about your brand. Having rappers and other "celebrities" rock your stuff is always a plus. Sticking slapping everything can work too. Hope some of this helped y'all. Stay Divided!

http://thedividedminds.com/




http://store.thedividedminds.com/

http://hypebeast.com/forums/fashion-brands/169080/?topic_page=1

yo man what kind of shirts do you guys print on?

Its very hard to get your name out there but I have doubled the views on my site due to Hypebeast. noneotherclothing.bigcartel.com

you need a new website. Bigcartel is fine but that background looks like a lyrics page for some church music

what do you mean?