Question: why'd you register your domain with the extra z's? You don't think that would throw new potential customers/people off when trying to remember the site?
I know personally if you told me the line was called STANDARDZ, thats exactly what Id type in google to try and find the site. Does that affect your traffic?
Thanks to SEO you can play around with how you'd like users to find your site, with what tags, keywords, etc. just by simply typing in 'standardz' in the google search is enough for the site to be the first in quo.