^ ILU is starting to not sit right with me. First, outsourcing to china which increases their profit margins AND now they increase the standard price of hats by $10. Fuck that.
Some people seem to forget that you can't get your business to grow without making a profit. The profit allows them to build their company and make more and better garments.
I agree, $85 AUD is a lot for a hat, but I'm sure the quality is top notch as always.