Don't know if anyone knows General Supply but they've got a campaign on indiegogo.com for a winter 12 collection. I highly recommend checking it out, they have 3 proposed designs, they're doing 2 for $50, 3 for $70. And the designs are right up there, I've put my bit down already.
Check it out here... http://www.indiegogo.com/generalpublicsupplyco?c=home
And most importantly of all they've changed their front label, so much better.