Just recently launched the 2012 spring lookbook for my Virginia-based brand STANDARDZ® and wanted to get you all's feedback. This is our very first collection, so I'm open to any suggestions as to what we could improve on, or keep doing.
Don't like the name that much but was seriously digging the graphics until this picture. Seriously, another box logo rip off? I expect it from some really shitty brands but you def seem to have a cool aesthetic and a good attention to detail so this totally ruined it for me.
This comment is directed at you but I mean this for every start up brand. Box logos are one of the most ripped off designs in all of clothing. It shows no craftsmanship, no originality and no creativity. Its not even like you are taking inspiration from it, you are just trying to get something out of all this hype. I seriously would dissuade anybody from doing any box logo esque designs.
Edit: I do give props on the cookbook and it being shot in film. Thats dope imo
Thanks for the feedback man. As far as the box logo stickers go, it's actually a joke towards "hypebeast" who go all out to purchase Supreme just because of the hype behind. Basically calling them "Suckers" (lol). Guess I'll need to make that more clear in the future.
Those stickers are dope as hell. I don't think people understand that it's a jab. For real though, good work.