I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only
What does that have anything to do with anything to do with anything. Of course Target appeals to shitloads of people because of the low prices and easy accessibility. You don't see serious skateboarder just rolling down the street in the their Shaun White collection tee from Target, you see little 10 year olds wearing that who have single moms and look up to Shaun White and Tony Hawk. On the same note. Obviously Thrasher appeals to skateboarders and skate enthusiasts because its a skate centered magazine and skate oriented brand. Likewise you don't see little scooter kids or kids who are into racecars in a thrasher tee, they are more likely wearing something from possibly nascar or a company that makes clothes for that type of audience and interest.
Unless I misunderstood you I think that was a pretty dumb comment.