Starting a New Line/Brand Feedback Thread

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

What does that have anything to do with anything to do with anything. Of course Target appeals to shitloads of people because of the low prices and easy accessibility. You don't see serious skateboarder just rolling down the street in the their Shaun White collection tee from Target, you see little 10 year olds wearing that who have single moms and look up to Shaun White and Tony Hawk. On the same note. Obviously Thrasher appeals to skateboarders and skate enthusiasts because its a skate centered magazine and skate oriented brand. Likewise you don't see little scooter kids or kids who are into racecars in a thrasher tee, they are more likely wearing something from possibly nascar or a company that makes clothes for that type of audience and interest.
Unless I misunderstood you I think that was a pretty dumb comment.

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

What does that have anything to do with anything to do with anything. Of course Target appeals to shitloads of people because of the low prices and easy accessibility. You don't see serious skateboarder just rolling down the street in the their Shaun White collection tee from Target, you see little 10 year olds wearing that who have single moms and look up to Shaun White and Tony Hawk. On the same note. Obviously Thrasher appeals to skateboarders and skate enthusiasts because its a skate centered magazine and skate oriented brand. Likewise you don't see little scooter kids or kids who are into racecars in a thrasher tee, they are more likely wearing something from possibly nascar or a company that makes clothes for that type of audience and interest.
Unless I misunderstood you I think that was a pretty dumb comment.

i think you misunderstoof my comment. i agree with karakter. people are thinking to small of their niches. its not like if you start up a brand and don't have a specific niche determined, like someone said the eco friendly hipsters? idk, its not like your set for failure if that isn't determined. it's good to play with your demographic, see who it is, whos buying, etc. its an ongoing thing, unless your an established brand like nike, your gonna be constantly making little changes to who your targeted audience really is. when i buy hall of fame, i dont give a fuck about their "sports theme". i buy the hat cause i like it, and it looks good. people walk into that shop on fairfax, and buy whatever they thinks looks good on them, wether they like sports or not. customers don't always look for meaning, it depends on the characteristics of the consumer. sure alot of people do care, but alot of people dont. a brand based off a general theme and aesthetics could sell like crazy if the actual products are good. meaning isn't everything in fashion; ultimately, style is what you like to and thinks looks good

yeah i dont really know why i used target as an example, cause it isn't really relevant since were dealing with indie brands. but yeah like i said, it's good to have one in mind, but it's always changing. i agree with what gramsonsgrams said above.

some critique on the beanie mockup I posted above would be cool.
good bad, just constructive please.

some critique on the beanie mockup I posted above would be cool.
good bad, just constructive please.

some critique on the beanie mockup I posted above would be cool.
good bad, just constructive please.

Is that your logo on it? Or an image related to a message? what's the message of your brand?

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

I completely disagree with you on this one, what you're saying is pretty ridiculous. If you're not crafting a brand identity to appeal to your target market then you're doing it wrong. It's essential to have a definite audience to cater your business to, otherwise you'll be left in the dust picking up all the broken pieces.

Also, Thrasher has an extremely limited demographic, I doubt you'll find any doctors or professors looking through it.

Except this guy.

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

I completely disagree with you on this one, what you're saying is pretty ridiculous. If you're not crafting a brand identity to appeal to your target market then you're doing it wrong. It's essential to have a definite audience to cater your business to, otherwise you'll be left in the dust picking up all the broken pieces.

Also, Thrasher has an extremely limited demographic, I doubt you'll find any doctors or professors looking through it.

Except this guy.

some critique on the beanie mockup I posted above would be cool.
good bad, just constructive please.

Is that your logo on it? Or an image related to a message? what's the message of your brand?

I agree with qrct1. i dont think the identity has much to do with the audience your appealing to. it does play a part, but for an example, Target, has a solid identity, and appeals to almost every human living on the earth. Thrasher has a solid identity and has a very wide and open demographic, skateboarders, skate board enthusiasts, or whatever.
if your brand your brand correctly and ensure a solid identity, you don't need to pick out precise and specific niches. it's good to have in mind a specific niche, but shouldn't appeal to them and them only

I completely disagree with you on this one, what you're saying is pretty ridiculous. If you're not crafting a brand identity to appeal to your target market then you're doing it wrong. It's essential to have a definite audience to cater your business to, otherwise you'll be left in the dust picking up all the broken pieces.

Also, Thrasher has an extremely limited demographic, I doubt you'll find any doctors or professors looking through it.

Except this guy.

this is irrelevant to what i was saying. i agree with you though

Gush, I'm sorry but someone has to tell the truth - STOP MAKING THIS WEAK ASS SHIT BRANDS based on graphic t's and stuff :/ Doing that you'll just never get anywhere. Since the begining of this topic there is NOTHING that would make any of these brands stand out. STOP RELEASING WEAK SHIT and put some brain in it! Make some money and make some fucking cut&sew stuff! People are waiting for that, not for 37493847 shirt with a fucked up logo. Instead of doing this, learn about garment construction, history of design, some big designers, sewing, drawing and come with something good. Brands and ideas like this will get you nowhere and will finish in a matter of a very very short time.

Not hating on anyone, someone had to say it tho.

to this day, most brands start off with- and continue to build around the t-shirt....it will continue to be a staple in independent brands, simply because people buy t-shirts....lots of them.

it would definitely be cool to see some Fashion designers making cut and sew garments for independent brands....but it is very expensive to make, and even harder to sell! As the % of online shoppers increases, you see a slow down of cut & sew items offered by brands that dont have a retail space.

People are less likely to buy a cut & sew Flannel (online) from a brand that they are not familiar with.
i remember when a bunch of the established brands thought it was a good idea to all have cut & sew Denim lines......alot of them took heavy losses and went right back to good ole t-shirts!

but hey, if you've got the skill, money and resources....make those garment samples, hit up the trade shows, get those purchase orders, and manufacture that dopeness!!!

ehh. every brand has to start somewhere. theres no need to get straight into it, all guns blazing, for no reason. i know of a brand that just launched in april with a full cut and sew collection: http://www.latitudesupplyco.com/. I have no idea how well there selling or not.

and yeah like what karakter said, why would anyone buy expensive cut and sew from a brand they dont know? play around with it for a while, and see where you stand. you need to allow room for organic growth and learning.