Honestly, its too simple. The psychology of logos is that it has to be intriguing. I too am just a startup but what I can put down money for is that nobody wants another text brand. Even Nike
is moving away from having "nike" written on everything by having the checkmark symbol on everything. Same with Obey, then again theyve always used their "Andre the Giant" logo. Its not until you get "up there" that you can start using just words because you already have the loyalty and the fan base. I actually just came back from a business meeting with some mentors and one of the things that they stressed is identity. You really have to bring something new to the table, something thats never been done before. As long as you feel that you know you have an amazing item, it comes down to basically this: prove it. How is it amazing? How/why is it unique? You need cold hard facts and statistics.
Above all else, this sounds more like a slogan then a brand name. Thats just me. You have brands like "Raised by Wolves" and "RVCA" that made it because it basically comes down to it sounds cool. Strive to Live sounds like a band too and its really bland. If you can spice it up a bit, keep it short, one word, heck you can even make up a word. You can make whatever name you want but, again, it comes down to this: do you have an amazing product thats not just another clothing brand? And whatever you might think up of remember, all our ideas always come from something that already exists.
To me it is selling an idea/ concept that people relate to. With just just reading it, you know what the brand is about and that's what strikes people. Short and simple but has meaning. There's no need to explain to much and to me that is what is important. And with that idea there is more meaning behind a brand than just a name that I don't know the meaning of. And thats what I am aiming to do with this. Also, what you are saying doesn't make sense to me with starting out with just a symbol. If you are truly a designer and understand branding, brands such as nike
or even starbucks didn't just start out with just a symbol. The reason nike is able to pull their name out of everything is because their logo has already been iconic and people know who they are. No brand can start out with just having a symbol and not having a written name attached to their logo. That is not how it works. And your mentors are right, identity is everything in a brand and that is seen through products and collateral pieces that you create. it becomes a personality and what will make your brand differentiate from others. Brand and Identity have a different meaning. Identity is the back bone and it is a foundation of a brand.
Look man, you came here for a critique, and I gave you mine. That's just how I feel. Remember, in this industry its nothing personal: its just business. In the clothing industry, its not about what you like or what you feel or what you believe in the message: its what the consumer sees. Thats why when you come here, most people either are a consumer or a producer. From a consumer's perspective, theres nothing "cool" about striving to live. Don't forget YOLO where everyone wanted to take a risk because, hey, you only live once. It got a hype because its was so obscene, so annoying, and so simple. 65% of humans on earth are visual learners. This means that they are not drawn to text, but rather to shapes, movement, something that catches their eyes. You want something so that when people look at it, people stop and say "What the hell am I looking at?" Now, I'm not telling you how to feel about your brand because one of the foundations of being a brand owner is that you have to be your brand. It cannot exist without you, the owner. You are the gifted one, the one with the idea, the one who will execute, and the one who will have absolute control. You might be able to see your message in "Strive to Live" but I don't. And I'm pretty sure most other people here won't either. Most. So thats where your marketing comes in, where you want me to make MYSELF believe in your brand, that yes, I DO love "Strive to Live" because of its suchandsuch message. But right now I don't see it. I like to give everyone the benefit of not looking at them as "just another startup." And if you've done a market research report as I did, youll find that yes both Nike and Starbucks started off with a visual logo. The text came later and then they reverted back to the logo. Its easier, its faster, its cheaper, its more effective to produce. Above all else, the logos don't make sense because you have no idea what the hell youre looking at. People, the consumer, won't see what you see in your brand. Thats why you have to make them see it. People won't love the way you love your brand, thats why you make them love it. "Strive to Live" can mean a whole lot to you, but to everyone else (excluding me) its just another startup that nobody wants to buy into... yet. Again, don't take what I'm telling you personally. This is meant to be constructive, not destructive. Everything has a first step, you just don't want to go in the wrong direction. I don't know where youre from but here in Southern California, its literally the same shit different toilet. Everyone wants to start a clothing brand imitating the Vans logo, Supreme logo, Obey logo, Hollister Co. logo, etc. The list goes on and on and on. Whatever you choose to do, always always always always always always always ALWAYS DO YOUR RESEARCH. Know you're market and who you're going to sell. It comes down to this: Age, Gender, Social Status, Income, and Level of Intellect. In the end this is all just advice. Take it or leave it.
p.s. brand is the "name, term, design, symbol or feature" that uniquely establishes yourself from the market. But you don't want to build two separate things. Identity (brand identity) is the outward expression of your brand. In this case, its the visual appearance. YOU reflect how you want people to see you brand. You bridge the gap between just another image and brand identity, which is the hardest thing to market.