Starting a New Line/Brand Feedback Thread

Jul 24, 2014 @ 18:55
I'm actually in the process of ending my brand after 3 1/2 years, and I haven't been in here for a LONG time, so I thought "why not see what's going on and post something?"


Heartbeat Lace Hoodie

Heartbeat Cardigan











'On The Move' nylon packable jacket in its packed position




Most of these items I have in stock/to order at www.LiveLoveURBAN.com . The design is repetitive (I know) only because it's my signature design/look and thought it would be good to part out with something familiar in styles that I never released. 


Much love to those of you starting a brand. It's hard fuckin work, but worth it if you do it right!
I don't know why but for some reason I really like this. I can't explain it but I think its the logo/name. Its so simple yet genius. I really like the lace hoodie, for some reason it correlates really nicely with the logo. I think (just my .02) I would like to see the logo colored in with the red, stands out even more. My biggest problem at the moment is this: the website. You have two portals (technically). The first one with the EKG monitor really gave life to whats behind the curtain. What really killed it for me was that I had to click one other page to get to the shop, as I am used to seeing (and using) portal sites only once. I didnt even bother clicking the video after seeing that it is 35 minutes. Other than that, I like it!
Jul 24, 2014 @ 18:58


Hey Everyone, 
A few weeks ago I dropped some fishing lure bucket hats and now I'm back with part 2 of my "Gone Fishing Collection" Let me know what you think. Im currently putting the final touches on the look book. I also put out a new website. 

http://shop.bluudreams.com/
http://shop.bluudreams.com/
http://shop.bluudreams.com/
One word: killer. My only issue is the Diver's helmet. My advice is to ditch it or make it more unique. Here in SoCal, there are way too many brands that use that.
Jul 24, 2014 @ 19:12
Honestly, its too simple. The psychology of logos is that it has to be intriguing. I too am just a startup but what I can put down money for is that nobody wants another text brand. Even Nike is moving away from having "nike" written on everything by having the checkmark symbol on everything. Same with Obey, then again theyve always used their "Andre the Giant" logo. Its not until you get "up there" that you can start using just words because you already have the loyalty and the fan base. I actually just came back from a business meeting with some mentors and one of the things that they stressed is identity. You really have to bring something new to the table, something thats never been done before. As long as you feel that you know you have an amazing item, it comes down to basically this: prove it. How is it amazing? How/why is it unique? You need cold hard facts and statistics. 

Above all else, this sounds more like a slogan then a brand name. Thats just me. You have brands like "Raised by Wolves" and "RVCA" that made it because it basically comes down to it sounds cool. Strive to Live sounds like a band too and its really bland. If you can spice it up a bit, keep it short, one word, heck you can even make up a word. You can make whatever name you want but, again, it comes down to this: do you have an amazing product thats not just another clothing brand? And whatever you might think up of remember, all our ideas always come from something that already exists.
To me it is selling an idea/ concept that people relate to. With just just reading it, you know what the brand is about and that's what strikes people. Short and simple but has meaning. There's no need to explain to much and to me that is what is important. And with that idea there is more meaning behind a brand than just a name that I don't know the meaning of. And thats what I am aiming to do with this. Also, what you are saying doesn't make sense to me with starting out with just a symbol. If you are truly a designer and understand branding, brands such as nike or even starbucks didn't just start out with just a symbol. The reason nike is able to pull their name out of everything is because their logo has already been iconic and people know who they are. No brand can start out with just having a symbol and not having a written name attached to their logo. That is not how it works. And your mentors are right, identity is everything in a brand and that is seen through products and collateral pieces that you create. it becomes a personality and what will make your brand differentiate from others. Brand and Identity have a different meaning. Identity is the back bone and it is a foundation of a brand.
Look man, you came here for a critique, and I gave you mine. That's just how I feel. Remember, in this industry its nothing personal: its just business. In the clothing industry, its not about what you like or what you feel or what you believe in the message: its what the consumer sees. Thats why when you come here, most people either are a consumer or a producer. From a consumer's perspective, theres nothing "cool" about striving to live. Don't forget YOLO where everyone wanted to take a risk because, hey, you only live once. It got a hype because its was so obscene, so annoying, and so simple. 65% of humans on earth are visual learners. This means that they are not drawn to text, but rather to shapes, movement, something that catches their eyes. You want something so that when people look at it, people stop and say "What the hell am I looking at?" Now, I'm not telling you how to feel about your brand because one of the foundations of being a brand owner is that you have to be your brand. It cannot exist without you, the owner. You are the gifted one, the one with the idea, the one who will execute, and the one who will have absolute control. You might be able to see your message in "Strive to Live" but I don't. And I'm pretty sure most other people here won't either. Most. So thats where your marketing comes in, where you want me to make MYSELF believe in your brand, that yes, I DO love "Strive to Live" because of its suchandsuch message. But right now I don't see it. I like to give everyone the benefit of not looking at them as "just another startup." And if you've done a market research report as I did, youll find that yes both Nike and Starbucks started off with a visual logo. The text came later and then they reverted back to the logo. Its easier, its faster, its cheaper, its more effective to produce. Above all else, the logos don't make sense because you have no idea what the hell youre looking at. People, the consumer, won't see what you see in your brand. Thats why you have to make them see it. People won't love the way you love your brand, thats why you make them love it. "Strive to Live" can mean a whole lot to you, but to everyone else (excluding me) its just another startup that nobody wants to buy into... yet. Again, don't take what I'm telling you personally. This is meant to be constructive, not destructive. Everything has a first step, you just don't want to go in the wrong direction. I don't know where youre from but here in Southern California, its literally the same shit different toilet. Everyone wants to start a clothing brand imitating the Vans logo, Supreme logo, Obey logo, Hollister Co. logo, etc. The list goes on and on and on. Whatever you choose to do, always always always always always always always ALWAYS DO YOUR RESEARCH. Know you're market and who you're going to sell. It comes down to this: Age, Gender, Social Status, Income, and Level of Intellect. In the end this is all just advice. Take it or leave it.

p.s. brand is the "name, term, design, symbol or feature" that uniquely establishes yourself from the market. But you don't want to build two separate things. Identity (brand identity) is the outward expression of your brand. In this case, its the visual appearance. YOU reflect how you want people to see you brand. You bridge the gap between just another image and brand identity, which is the hardest thing to market.

-Cheers.
Jul 24, 2014 @ 19:23
http://www.youtube.com/watch?v=GTh-IHOzWCU&list=UUAlZ2i91QCv7N0cHjtux7dA

Just made my first lookbook video alone. It's nothing spectacular but was fun to play around with. 

www.sinkorswimbrand.com just released some more summer stuff too
Hey, so I just took a look at your stuff. Love the site, prices are great, but my only issue is the design and the name. When I saw the name, first thing that came to mind was the song Sink or Swim by Falling in Reverse. Also theres this:






Should've done your research man.When you google "Sink or Swim brand" it just gets drowned out by everything else. You might google it and your site shows up because of your cookies settings and amount of visits to it, but for me I get nothing.
Jul 24, 2014 @ 19:43


Hey Everyone, 
I just added a new helpful article to my fashion and art online magazine called the "4 Tips for displaying at a street fair". We share some helpful tips on how make your brand have the best looking booth at your show. Let me know what you think. 

http://thefarcollective.com/4-tips-for-displaying-at-street-fair/
http://thefarcollective.com/4-tips-for-displaying-at-street-fair/
http://thefarcollective.com/4-tips-for-displaying-at-street-fair/

http://bluudreams.com/ #DiveIn

Jul 24, 2014 @ 20:57
http://www.youtube.com/watch?v=GTh-IHOzWCU&list=UUAlZ2i91QCv7N0cHjtux7dA

Just made my first lookbook video alone. It's nothing spectacular but was fun to play around with. 

www.sinkorswimbrand.com just released some more summer stuff too
Hey, so I just took a look at your stuff. Love the site, prices are great, but my only issue is the design and the name. When I saw the name, first thing that came to mind was the song Sink or Swim by Falling in Reverse. Also theres this:






Should've done your research man.When you google "Sink or Swim brand" it just gets drowned out by everything else. You might google it and your site shows up because of your cookies settings and amount of visits to it, but for me I get nothing.
Lol I know the SEO thing is an issue but that's going to happen when Im still relatively small. To be honest I started this before Falling in Reverse ever released that song (plus I don' t listen to them cause they suck). Plus google those brands they have one tee shirt and never did shit again. When I started out I believe there was only one other "sink or swim" bigcartel store and it was inactive. Im solid for north america because we are a limited company now and have the name paid for. 

I do appreciate the feedback though man

Sink or Swim Brand / www.sinkorswimbrand.com / Holiday 15 out now

Jul 24, 2014 @ 21:10


Hey Everyone, 
A few weeks ago I dropped some fishing lure bucket hats and now I'm back with part 2 of my "Gone Fishing Collection" Let me know what you think. Im currently putting the final touches on the look book. I also put out a new website. 

http://shop.bluudreams.com/
http://shop.bluudreams.com/
http://shop.bluudreams.com/
One word: killer. My only issue is the Diver's helmet. My advice is to ditch it or make it more unique. Here in SoCal, there are way too many brands that use that.

Thanks for the kind words. Believe it or not I copyrighted the the deep sea diver logo back in 2010 and i was the only street wear brand that was using it. I don't plan to get ride of it because its the main mascot for my brand. 

http://bluudreams.com/ #DiveIn

Jul 24, 2014 @ 21:18
fishing lurehttp://shop.bluudreams.com/http://shop.bluudreams.com/http://shop.bluudreams.com/One word: killer. My only issue is the Diver's helmet. My advice is to ditch it or make it more unique. Here in SoCal, there are way too many brands that use that.

Thanks for the kind words. Believe it or not I copyrighted the the deep sea diver logo back in 2010 and i was the only street wear brand that was using it. I don't plan to get ride of it because its the main mascot for my brand. 
Aiight man, I'd recommend for more of an aggressive stance with that design, if that makes any sense. Gotta crush the competition, namsayin? Make it more exclusive. I believe that'd help. Too many "brands" these days just copying other people's work and claiming it as their own.
Jul 24, 2014 @ 21:19
Hey, so I just took a look at your stuff. Love the site, prices are great, but my only issue is the design and the name. When I saw the name, first thing that came to mind was the song Sink or Swim by Falling in Reverse. Also theres this:






Should've done your research man.When you google "Sink or Swim brand" it just gets drowned out by everything else. You might google it and your site shows up because of your cookies settings and amount of visits to it, but for me I get nothing.
Lol I know the SEO thing is an issue but that's going to happen when Im still relatively small. To be honest I started this before Falling in Reverse ever released that song (plus I don' t listen to them cause they suck). Plus google those brands they have one tee shirt and never did shit again. When I started out I believe there was only one other "sink or swim" bigcartel store and it was inactive. Im solid for north america because we are a limited company now and have the name paid for. 

I do appreciate the feedback though man
In a way this is like a double bladed sword. FiR truly does suck balls, I hate them and the hype over one song is just meh. But since the hype died down, you have the advantage that people have the phrase "sink or swim" already in their minds. So you're halfway there. Just gotta draw them to your website, to your brand, and then BAM. Step 3: Profit! Where are you currently located?
Jul 24, 2014 @ 21:25
Aiight man, I'd recommend for more of an aggressive stance with that design, if that makes any sense. Gotta crush the competition, namsayin? Make it more exclusive. I believe that'd help. Too many "brands" these days just copying other people's work and claiming it as their own.

I agree but that's just the name of the game in street wear. 

http://bluudreams.com/ #DiveIn

Jul 24, 2014 @ 21:46
I'm actually in the process of ending my brand after 3 1/2 years, and I haven't been in here for a LONG time, so I thought "why not see what's going on and post something?"


Heartbeat Lace Hoodie

Heartbeat Cardigan











'On The Move' nylon packable jacket in its packed position




Most of these items I have in stock/to order at www.LiveLoveURBAN.com . The design is repetitive (I know) only because it's my signature design/look and thought it would be good to part out with something familiar in styles that I never released. 


Much love to those of you starting a brand. It's hard fuckin work, but worth it if you do it right!
Awwww loved the hell outta the Heartbeat lace hoodie, had $21 sitting on Paypal and was like "hell yeah gotta have this" - start entering shipment info and bam $6 for shipping.

Can't grab it now, but wouldve been sick and copped if shipping was free. Any way you can make that happen? 
I could see what I can make happen, what state (assuming you are in the U.S.) are you in? I'm in NJ.
I'm glad you like the hoodie man. It's one of my favorite releases.

"Being happy is the goal, but greatness is my vision" Twitter/IG/Snap: @MrDaleOG

Jul 24, 2014 @ 22:12
Lol I know the SEO thing is an issue but that's going to happen when Im still relatively small. To be honest I started this before Falling in Reverse ever released that song (plus I don' t listen to them cause they suck). Plus google those brands they have one tee shirt and never did shit again. When I started out I believe there was only one other "sink or swim" bigcartel store and it was inactive. Im solid for north america because we are a limited company now and have the name paid for. 

I do appreciate the feedback though man
In a way this is like a double bladed sword. FiR truly does suck balls, I hate them and the hype over one song is just meh. But since the hype died down, you have the advantage that people have the phrase "sink or swim" already in their minds. So you're halfway there. Just gotta draw them to your website, to your brand, and then BAM. Step 3: Profit! Where are you currently located?
Haha true that man. Edmonton, Canada is where we are set up currently. Not much of a clothing scene here for startups. I think there is two or three others I know of who actually have been around more then a year. We are pushing our third right now. 

Sink or Swim Brand / www.sinkorswimbrand.com / Holiday 15 out now

Jul 25, 2014 @ 07:51
Hi Guys!

First off, we would like to introduce ourselves. We, the Lifestyle Team, recently started a clothing brand called Lifestyle, in which our mission is to encourage the individual to express oneself to the fullest by not being confined or categorized into a single subculture. A lifestyle can consist of different interests such as fashion, cars, sports, science, etc. We encourage individuals to explore different ideas that may bring about their own unique lifestyle. 

We recently just released our first promotional release before our official launch next year! Hopefully we can get some input but besides that, thanks in advance for just looking at our stuff! 

Check us out on IG at http://instagram.com/lfstyleco
Check us out on Twitter at http://twitter.com/lfstyleco
Check us out on FB at https://www.facebook.com/pages/Lifestyle-Co/315041578672083?ref=br_tf



Jul 25, 2014 @ 09:43
Originally posted by Inactive User
Doing preorders.They ship next week.

http://hungryhuman.bigcartel.com/

PROMOCODE: CHURRO
neff x the hundreds type weak shit
--Solid brands that sell in stores across the country? That's weak?

Alright man, I'll just draw Master P in MSPaint and throw it on a Gildan for you. You want it in pink or baby blue?

Haha.Thanks for the love.This is why I always come to Hypebeast. <3

TRY HARD,NEVER SETTLE,STAY HUNGRY | Hungry-Human.com

Jul 25, 2014 @ 13:01
Hi Guys!

First off, we would like to introduce ourselves. We, the Lifestyle Team, recently started a clothing brand called Lifestyle, in which our mission is to encourage the individual to express oneself to the fullest by not being confined or categorized into a single subculture. A lifestyle can consist of different interests such as fashion, cars, sports, science, etc. We encourage individuals to explore different ideas that may bring about their own unique lifestyle. 

We recently just released our first promotional release before our official launch next year! Hopefully we can get some input but besides that, thanks in advance for just looking at our stuff! 

Check us out on IG at http://instagram.com/lfstyleco
Check us out on Twitter at http://twitter.com/lfstyleco
Check us out on FB at https://www.facebook.com/pages/Lifestyle-Co/315041578672083?ref=br_tf



Terrible name in my opinion because it seems generic. But hey good luck

Sink or Swim Brand / www.sinkorswimbrand.com / Holiday 15 out now

Jul 25, 2014 @ 14:44
I'm actually in the process of ending my brand after 3 1/2 years, and I haven't been in here for a LONG time, so I thought "why not see what's going on and post something?"


Heartbeat Lace Hoodie

Heartbeat Cardigan











'On The Move' nylon packable jacket in its packed position




Most of these items I have in stock/to order at www.LiveLoveURBAN.com . The design is repetitive (I know) only because it's my signature design/look and thought it would be good to part out with something familiar in styles that I never released. 


Much love to those of you starting a brand. It's hard fuckin work, but worth it if you do it right!
I like the product shots on the hangar and white wall. They look much better then the new ones. Plus you have feet in one of your shots lol. Try to stay somewhat consitent. 
Hahah I'm not even going to try and front and make an excuse, I took the last set of pics rather rushed. I wasn't going to put them up but a bunch of people asked and I had to rush to get them taken...not my best work I know. smh

"Being happy is the goal, but greatness is my vision" Twitter/IG/Snap: @MrDaleOG

Jul 25, 2014 @ 14:56
I'm actually in the process of ending my brand after 3 1/2 years, and I haven't been in here for a LONG time, so I thought "why not see what's going on and post something?"


Heartbeat Lace Hoodie

Heartbeat Cardigan











'On The Move' nylon packable jacket in its packed position




Most of these items I have in stock/to order at www.LiveLoveURBAN.com . The design is repetitive (I know) only because it's my signature design/look and thought it would be good to part out with something familiar in styles that I never released. 


Much love to those of you starting a brand. It's hard fuckin work, but worth it if you do it right!
I don't know why but for some reason I really like this. I can't explain it but I think its the logo/name. Its so simple yet genius. I really like the lace hoodie, for some reason it correlates really nicely with the logo. I think (just my .02) I would like to see the logo colored in with the red, stands out even more. My biggest problem at the moment is this: the website. You have two portals (technically). The first one with the EKG monitor really gave life to whats behind the curtain. What really killed it for me was that I had to click one other page to get to the shop, as I am used to seeing (and using) portal sites only once. I didnt even bother clicking the video after seeing that it is 35 minutes. Other than that, I like it!
I appreciate the love and feedback man. The lace hoodie is legit one of my favorite releases. 

I understand your view on the website tho. My vision was having a landing page that was different and would give people something new to look at. From the jump I also wanted to get a feel of what my site/brand was about and revolved around.

I used to have my shop page being the first page you land on, but as my concern became more concept driven and not so money oriented, I switched that around. I want people to actually peruse my site and learn/see what im about before I buy. There's a LOT of thought/concept behind my brand, and truth be told, thats whats carried me thus far. My designs/marketing/etc. could of been a LOT better, but people fucked with me because of the story behind my brand and its concept...and im grateful for that.

The video is long, but it completely encompasses what i and my brand stand for. It actually was about 50 mins long before i cropped it down. Id rather people understand/know and truly support what they're buying than just make a quick buck...its a road that doesn't get me as much money as i can make, but im alright with that. I know what it felt like to capatalize and make a quick flip and some grands, but the feeling of showing someone what my brand is about and having them get in line with it is much better. I believe the story needs to be heard.

Much love

"Being happy is the goal, but greatness is my vision" Twitter/IG/Snap: @MrDaleOG

Jul 25, 2014 @ 15:38
www.LiveLoveURBAN.comI like the product shots on the hangar and white wall. They look much better then the new ones. Plus you have feet in one of your shots lol. Try to stay somewhat consitent. 
Hahah I'm not even going to try and front and make an excuse, I took the last set of pics rather rushed. I wasn't going to put them up but a bunch of people asked and I had to rush to get them taken...not my best work I know. 
Well at least you know haha. But try to get real shots asap. Your friends may like it but randoms are much less likely to pick it up when they look as boring / bad as they do haha. 

Sink or Swim Brand / www.sinkorswimbrand.com / Holiday 15 out now

Jul 25, 2014 @ 15:40
Seeing too much concern about back story. Your art and overall creative input into the brand is what should come first. If you make clothes, you're an artist and if you're an artist, you should be investing as much time possible into your art. not your story.

surroundedbyidiots.us

Jul 25, 2014 @ 15:57
You should really fuck with HYS Clothing, all my shit is original and 1/1 so no one can ever be on the same criteria you on. Here's a few photos of my recent Fall/Winter 2014 collection. The meaning of HYS is "Hell Yearns Salvation", to me brands these days make it only about screen printing and no creativity. I wanted to bring something else to the table.


http://hysclothing.bigcartel.com/

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hysclothing.bigcartel.com "we are the painting we are the artwork we are just the canvas"

Jul 25, 2014 @ 21:03
Hey peeps, just letting you know I'm having a release in August.

Please like my page if you wanna support a random ginger
facebook.com/flauwekul


Jul 25, 2014 @ 22:06


"Capsule One" | Coming Soon.
http://www.shdw.us/
http://instagram.com/shadow.usa
Jul 26, 2014 @ 19:09

Corrupt Youth Summer Bucket Hats.

Available on www.corruptyouthclothing.bigcartel.com!

www.corruptyouthclothing.bigcartel.com

Jul 26, 2014 @ 23:29
Whats up guys, My brand is called Vintage Soul and we are a old school inspired brand 
from New York City. Vintage soul is a indie brand right now. Through all the hard work, dedication and ambition we were blessed to launch on july 4th 2014.  We are currently working on tons of projects with amazing photographers and models from all over. check us out at vintagesoulsupply.com and check out our social pages from 
our website. hope you guys enjoy. 





www.vintagesoulsupply.com

Jul 27, 2014 @ 00:17

City of Savages Clothing http://shop.thecityofsavages.com "Live Free or Die"

Jul 27, 2014 @ 16:30
Summer 2014 (2nd Delivery) 

This pack consists of a lightweight crew neck t shirt in 4 different heather color ways, with our signature "Dead Bird" logo embroidered on the left breast in gold. This collection also includes an extremely limited 'XX' sweatband. 

http://surroundedbyidiots.us/


surroundedbyidiots.us

Jul 27, 2014 @ 18:16
New Snapback Wavie Crockett





www.GoodbyeSoberDay.com

www.GoodbyeSoberDay.com

Jul 27, 2014 @ 18:19

www.GoodbyeSoberDay.com

Jul 27, 2014 @ 19:03
Hey trying to start up my own t-shirt/clothing line, need some good feedback/advice from people who know whats going on

so far the name of the brand is Wizard

my second choice for a name is Vehicle

I don't want to be a product of my environment. I want my environment to be a product of me.

Jul 27, 2014 @ 19:24
Looks promising.
Appreciate that bro. I'll have the full lookbook up soon.
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