Haven't invested thousands... we've had sales of over 5k in 2-3 months with limited product (if you read my post). Also, I've been into fashion/streetwear long enough (I've been on ISS since 2005: retro_source). Our target isn't the "streetwear" crowd at all, but decided to get some feedback here in terms of design. Brands on karmaloop, jackthreads, etc. are a dime a dozen. Instead, our focus is our message + culture that we are slowly cultivating. Anybody can create a nice design and screen print a shirt... but what does that even mean?
You invested thousands of dollars without doing any market research whatsoever? And you partnered with a designer who didn't familiarize themselves with the streetwear industry and your potential competitors' visual identities before working? Sounds iffy.
i think everyone is saying that the logo is inspired by the illest logo (old logo, which is inspired by the brand titleist).
Understandable - after looking at their logo. We've created our logo from scratch and designed with illustrator (co-owner is an art director in NYC). We did not copy any fonts, etc. and we've had everything trademarked. The period at the end of killdit emphasizes the fact that it is both a sentence AND statement. Our brand is all about the message and look to motivate people to "kill" whatever it is that you're doing. Sports, music, life. Don't just do it, kill it.
We're not trying to be another streetwear brand with no message. We're mainly focused on activewear/dri-fit (that can be worn both inside the gym/court/working out out AND outside). We've had a big response and over 5k in sales in a few months. Again, streetwear is one of those things where patterns/designs get a bit generic. I really appreciate the feedback, both good and bad. Thanks!
We've already been involved in events, sponsored small shows, etc (the idea of killdit. sprung up only 7 months ago). We've had user submitted photos and turned them into media that can inspire others. We have a Billabong sponsored snowboarder who is wearing our gear + letting us use her video/footage to promote our brand. I appreciate your opinion and no offense has been taken - just beg to differ on the "iffy" comment. Thanks for your feedback though.
I didn't see any mention of the amount of product purchased in the post I quoted, though rest assured, I did read it. If you've been familiar with the streetwear crowd via the Internet since 2005, I'm quite surprised that you haven't heard of one of the most overhyped brands on the web. Yet what I fail to understand is why you expect worthwhile feedback from a community that is blatantly not your intended audience. You've also entered this thread with a passive slap in the face to those who seek input on their own streetwear ideas, labeling them "a dime a dozen." Though their ideas may not be revolutionary by any means, the sole product design on your site is simply your initial logo, slapped on four different products. Therein lies a good deal of hypocrisy; as such, you can only expect a reasonable amount of distaste in response.
While any measure of success in a corporate world is to be commended, you've entered a forum strictly built around streetwear in search of response to your brand on everything but your clothing. There's much talk about the culture and feel-good movement you're attempting to inspire, but at the end of the day, anyone making a legitimate purchase is going to require some sort of tangible verification that what they've spent their wages on is worth it. Flashy language aside, you've produced product that can be easily misinterpreted as a rip of the Illest logo (as evidenced by the near-instant viewer recognition earlier). You print on American Apparel, and sell snapbacks and beanies? Alright, so do a large number of the "dime a dozen" Karmaloop brands you're putting your product above. On a quasi-related note, none of the products which you mention on any of your social media or web outlets fall into your self-described category of activewear/dri-fit.