Definitely not unsure of our designs, I think everything about the way brand shows that. If you do research on M-65's heavy duty one's like this are more expensive. Didn't just pull this price out of thin air like I stated before. If you can show me one similar to this by another streetwear brand that's priced around $75 I'd be surprised. As far as the making this at home thing that goes for a lot of stuff, there's infinite info/resources out here now people can create whatever research/ put effort into creating. The thing is though people aren't paying for something because it's impossible for them to do on their own they're paying because they like the brand, product etc. Best example of this is how people buy tie dye products from brands when they could just dye the stuff themselves.
I wouldn't go around admitting that. MSRP are built based on production costs. If dudes buy your stuff expecting quality for the price and they do not get that, your just sinking your own ship. Regardless of sales, they are not saving anything. If your unsure of your designs, I suggest you collab with a really good artists who shares the same vision as the city of savages. That jacket shouldn't be more than $25 to produce (and that's high). $75-$80 would be the respectable retail price. If it's costing you more than $25 to make that then you need to find a new method of production for it. In reference to hkeys statement, dudes could make this at home for about $30 or less. http://www.shopgoodwill.com/search/SearchKey.asp?itemtitle=camo+jacket&showthumbs=on&sortBy=itemEndTime&sortOrder=a&closed=&sellerid=all&srchdesc=&month=&day=&year=&days=0
$150? No hate but c'mon big dog. Did you actually make that jacket or is this something you found at a thrift store/army navy surplus store and printed on? Even brands who are creating every little piece and detail for an outerwear item like this don't charge $150. It's a cool piece none the less. Best of luck with it. Thanks for the feedback. The $150 price tag is just to cover our asses for when we have a sale, for instance we're having a 50% off sale for black friday so say if we set the price of the jacket @ $100 or so initially we'd be be selling it for only $50 during that time which is something that just can't happen. Also we have an unexpiring 30% off discount code for all HB members which knocks $45 off of the $150 price tag. So in short no one has to pay $150 for the jacket unless they really want to.
Explaining why you priced it that way sounds like you threw numbers out there. If that isn't the case be careful how you talk about your business. I see the prices of other m-65 ranging from $75-300 so yes $150 seems fair, but they look like they're worth that price (screen printed or not). Yours doesn't. Showing the goodwill jackets is in regards to the quality of yours. They look similar, but I guess i'd have to see them in person to know.
"If you can show me one similar to this by another streetwear brand that's priced around $75 I'd be surprised."
This design isn't limited to street wear. Dudes can buy M-65's from various segments of the apparel industry. Rotcho for example isn't a street wear company, but they produce garments street wear dudes like. Which is why Karmaloop sells them. This isn't screen printed and KL may have paid $25/30 a piece. Had Rotcho printed on it i'm sure it'd be about $35/40 a piece so roughly a respectable MSRP would be $110-120. http://www.karmaloop.com/product/The-M65-Field-Jacket-in-Woodland-Camo/404872#.
And I actually like the concept, it's just not something I'd pay $150 for. So yes, when your sale starts you'll probably have some buyers for it b/c it's screen printed and would be generally cheaper than most M-65's. http://www.rothco.com/search/keyword/m-65