Since this thread has turned into the "fuck your brand' or "that shit is terrible" section of the forum on Hypebeast, I'm going to offer my two cents on "Starting Your Brand".
1. Many people say no one will hold your hand.
That shit is simply untrue. Nobody will baby you, of course, but many people are willing and able to explain the process to you. Go to any brick and mortar and ask questions and be cool about it. Find out who your base is by checking out the scene you're influenced by. Engaging with your community is the single best way to start your brand. Learn what they do, eat, and talk about. It's a strong hand hold because you get info direct from the source. If your community likes your shit, there is absolutely no need to post it on HB.
2. RESEARCH and LEARN
Half of the dudes on here won't give you a straight answer because they are also trying to start a brand. So this is probably not the best place to receive "constructive" criticism. It's ok though because with luck they'll be wearing your shit in a few years;) This is why researching is the single best way to get "lucky". There is an old saying "luck favors the prepared". If you have everything ready (business plan, strategy, pieces, etc.) before you strike gold your brand is...well...golden! And by everything I mean from the mission down to the customer service. It doesn't matter if you have 15 followers or 500. The experience of your brand should always remain the same.
3. BE UNIQUE
I know it's a given but almost ALL streetwear brands offer the same pieces, and in the same order, which by definition is NOT unique. Don't be afraid to offer something different. Is there a piece that people in your community want that they don't have? Is there something in their wardrobe that is lacking? Find OUT!! So many people say things like "I wish I had some socks that had blah blah blah" or something to that affect. WRITE THAT SHIT DOWN!! You may be able to make that unique piece! Making a unique piece can garner more attention than a regular t-shirt. Honestly the t-shirt is a boring piece. If your 180'd it and did a cut and sew project first that would add value to your brand. So shoot for the sky and be creative!
I have a longer piece that illustrates this more clearly here
. If you feel the need to hit me up and get some more info on how to build your brand in a constructive manner hit me up! And fuck everybody who wants to hate because all I want to do is help. CHEERS!