We would love any feedback you can provide. Just relaunched the site. #DreamChasing #DungeonForward
Im just gonna warn you now ... you might get allot of down votes. Next time when you post here try and put all your items on one post because some people here see it as spam if its done separately, it also helps when you are being quoted.
You mentioned you would love any feedback and this IS a feedback thread so i will go ahead and try to provide my opinion. The first impression I get when I see your brand is "oh great, here is another neff/plndr/zumiez brand, which isn't bad if that's really what your brand is about. I wouldn't know because you don't provided any information as to what your brand is, what its about and what your trying to achieve. You should provide this is if you're looking for a decent critique that will hopefully help you move forward with what you hope to accomplish.
I did go ahead and look at your site so I'll just be talking about your brand as a whole rather than individual pieces because everything you have for sale has the same style and look to it as the rest. I believe you could of focused more on your presentation along with many more things. Your models don't look styled very well, even though you can only really see their jeans and a middle finger while holding a heat snap-back which doesn't do anymore justice. I get a really kiddish vibe from all of your designs and i'd like to see you mature from that because i'll be honest, these look like shirts 14 year old teenagers would wear, which again isn't bad if you're catering to them and are only interested in the money making side of the fashion business. Consider focusing more on a single collection and a single theme per collection rather than putting out a bunch of t shirts that all look very generic and alike. Along with this you should venture out of the t shirt brand scene and venture out onto other ideas like patterns, materials and the execution of your products. Not only do i strongly suggest you look back onto each of your designs and see what it is you could be doing better, i also suggest you try and do more research on fashion itself. I believe this will help your company grow and mature into a true clothing brand.
If you have any questions as to why i said what i said or questions to anything else you could address me privately or on the forum itself. I wish you and every-other young hungry brand out there the best of luck.
- Project Nibiru
Dungeon Forward is the abstraction of the common phrase fashion forward. We adopted the word dungeon because it encompasses the places we draw inspiration from. We often use our mascot to "personify" all that we gain inspiration from. At times this message is hidden. On other occasions it is very blatant.
We kept the word forward, because we want to continue to bring forth a unique (design) approach in the delivery of our message. We will build upon this message in the days to come, but we will always be about Music, Art, and Street Culture.
I definitely appreciate all of the feedback. We are very humble in our approach and appreciate all of the support we get. This is our opportunity to share our design aesthetic with the world, and we definitely recognize that our public feedback is important. The support my brand garners will definitely span a demographic outside of the 14 year old spectrum. We are targeting a 17-34 eclectic following. For our entry into the market we have intentionally included a range, not necessarily completely aligned with one another. I will definitely take your advice on the styling, although we limited the styling in the product shots to focus on the actual shirt.
While the middle finger may be a little extreme, that again is intentional. We are not selling sex like these other brands, but we are very aware of the infatuation with a reckless lifestyle. This infatuation is shared by the corporate counterparts I encounter in the life we all want to escape. Our brand has evolved of the years and we continue to grow, develop, and flourish in the way that we approach design. We anticipate that each series we release will become more and more cohesive in maintaining our devotion to Music, Art, And Street Culture. We also expect our personal design quality to become more and more recognizable.
Finally This note "Along with this you should venture out of the t shirt brand scene and
venture out onto other ideas like patterns, materials and the execution
of your products. Not only do i strongly suggest you look back onto each
of your designs and see what it is you could be doing better, i also
suggest you try and do more research on fashion itself. I believe this
will help your company grow and mature into a true clothing brand." is such a real note, and we are currently making strides in our understanding and digestion of fashion both new and old from military and regime to resort and beach. For us hungry brands, it is often our capital resources that limit our offering. We are at a point where this is becoming less of an issue, but as we continue to learn, breathe, and digest our brand, these different approaches will reveal themselves.
Thanks Again for the feed back. -DC