So since the recent topics of discussion has been about pricing of shirts, I need some opinions. A lot of the bigger brands like Crooks, Diamond, Black Scale, Hundreds, etc. price their shirts around $30-34 a tee. I'm sure when they first started off, they weren't always that much (I'm just assuming here). Then I notice other "smaller" brands like Us Versus Them price their shirts at around $24+. I understand the whole "we price high because we want to keep things exclusive/attract the market of consumers who want 'premium' goods/establish ourselves next to the bigger brands/ etc. etc." But realistically speaking, what price range do you feel is good for a newly established brand to start off with? I'm thinking $26-28 range, then increase as your brand grows and becomes more recognized instead of launching at $32 right off the bat. I know it's also a matter of personal opinion and how much you feel it's worth, but scratch that. I just wanna get some opinions lol
You're right it is based off of personal opinion. Quality wise, all you need are 1301 Alstyle blanks, good quality printing, and a woven label/hem tag on a shirt and you just constructed a Hundreds, Diamonds, etc type of shirt and could sell yours for that exact amount. Now, if you are new and you have lack luster designs than pricing that high may not be the best bet. I could price our shirts at $28 if I wanted but so far it's only been $20-25 range, (Hoodies, crews, and jackets have been around $40-50). Not because the quality isn't there b/c it surely is. Reason being is that we're still growing and feel that at the moment that's a good price to keep our shirts at, and don't have that crazy hype where we can price our shirts at anything and they will sell out instantly. We do well sales wise and pick up double the amount of sales each release. This new drop will be $22 a shirt. I mean, if you maybe have some type of custom packaging or hang tags, etc. then you could probably bump up the cost.